MUMBAI, INDIA — Uber India‘s latest campaign positions the brand as the go-to solution for all travel hassles, bringing a fresh and entertaining perspective through an inter-generational story. Conceptualized by FCB India, this campaign highlights how Uber simplifies travel in today’s fast-paced world. Also, this is the first time Jackie Shroff and Tiger Shroff share a heartwarming father-son banter on screen.
In the campaign, Jackie Shroff, representing the older generation, reminisces about his time’s “glories of struggle.” In contrast, Tiger, representing the ease of the modern day, books an Uber and moves on with ease. This light-hearted interaction showcases the evolution of travel, underscoring Uber’s role in removing the complexities and frustrations associated with it. Leveraging the popularity of this iconic duo, Uber conveys its message in a way that resonates across generations, proving once again that it is the ultimate travel companion.
On the launch of campaign, Ameya Velankar, Head of Marketing at Uber India, said, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up, Uber believes that there’s always a simpler way to move – literally at the tap of a button. To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs. I would like to thank the brilliant creative team at FCB India to come up with this fantastic idea that truly does justice to the brief.”
“Nothing moves Indians like a story rooted in a cultural truth, and no one moves Indians from point A to B better than Uber. This campaign is all about these two truths; one about the inter-generational notions of struggles and what they mean in life and the other about how hassle-free it is to travel with Uber. And helming these stories are Jackie Shroff and Tiger Shroff, together for the first time ever – A marketing coup in itself,” said Mayuresh Dubhashi, Chief Creative Officer at FCB India.
