SÃO PAULO – FilmBrazil, the international division of the Brazilian Association of Production Companies (APRO), in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) – returned to the Cannes Lions International Festival of Creativity 2016 with an exciting, new campaign: FILM[ME]BRAZIL.
Conceived by creatives at F/Nazca Saatchi & Saatchi, the campaign brought together the top Brazilian Directors at Cannes this year to create a series of videos about the festival, which were shared on social media via Instagram (@filmbrazil) and on the FilmBrazil websitewww.filmbrazil.com.
Directors who were part of the FILM[ME]BRAZIL project this year included: Academia de Filmes’ Andre Vidigal, Fernanda Weinfeld and Boca Ceravolo; Bossa Nova’s Alexandre Lucas and Lívia Gama; Conspiração Filmes’ Henrique Manzoli; Consulado’s André Fiorini and Tomas Gurgel; Delicatessen’s Gustavo Leme; Mixer’s Paulo Diehl; Santa Trasmedia’s Gustavo Gripe; Spray FIlmes’ Fernando Sanches; Trator Filmes’ Will Mazzola; and Your Mama’s Ale Cassulinoat.
“We were thrilled to showcase the incredibly diverse creative talents that Brazilian Directors have to offer the international advertising community through the FILM[ME]BRAZIL campaign,” comments Marianna Souza, Executive Manager of FilmBrazil. “We were so excited to see the high-caliber of advertising creatives embrace our campaign and create these very fun and unique videos for everyone to enjoy.”
International participants in the FILM[ME]BRAZIL campaign this year included:
Philip Thomas (CEO of Cannes Lions Festivals), Joe Alexander (CCO The Martin Agency USA), Diane Jackson (Chief Production Officer, DDB Chicago), Mark Peters (Creative Director at TBWA/CHIATDAY LA), Chacho Puebla (CCO Lola Madrid), Rafael Rizuto & Eduardo Marques (ECDs 180LA), Raymond Chin (ECD Sapient Nitro Shanghai), Jeff Ferro (VP of Production Pereira & O’Dell), Veronica Beach (Head of Global Production, David Miami), Rodrigo Burdman & João Coutinho (ACD and GCD at Grey NY), Thiago Carvalho e Bruno Oppido (CD DDB New York), Claudio Lima (CCO Ogilvy Brazil) and Beto Cocito (ECD DDB Argentina).
“I had a blast,” says Fabio Seidl, Group Creative Director, 360i/NY. “The Film[Me]Brazil project opened a new window of entertainment during Cannes. It brought fun, craft and an unexpected content for the Festival. A great way to show how great Brazilian directors and production companies are — even with a tight deadline that they had to create and produce everything, not to mention how they can bring out the best even from the worst actor of the world: myself. Great job, Apex, Film Brazil, F/Nazca and thanks specially to Mari Souza, Murilo Melo, Delicatessen and Gustavo Leme.”
“My participation with the film project was fun and easy,” adds Veronica Beach, Head of Global Production for David/Miami. “I’m very pleased with the outcome of the film. All of my friends and colleagues thought it was amazing and funny and fun to watch.”
“Making that video was really one of the most fun and entertaining experiences we had this year at Cannes. FilmBrazil is always finding new ways to engage with professionals and agencies,” concludes ECDs Rafael Rizuto and Eduardo Marques of 180LA.
For the FILM[ME]BRAZIL campaign, the FimBrazil team provided assistance throughout the week for the production of the videos, including providing all the resources needed such as cameras, DPs, Producers, an editing base, etc. in order to help the Directors accomplish their “mission.” Positioned as a “competition” among the Directors, the FilmBrazil team promoted the videos via social media throughout the week, encouraging festival attendees to “share” on their own social media platforms.
FilmBrazil also returned to the Cannes Lions Festival 2016 with its annual sponsorship of the “Film Craft” awards category and the FilmBrazil Banner at the entrance of the Palais De Festivals. FilmBrazil also hosted a very successful networking event at Carlton’s Beach on the Tuesdayevening of the week-long festival. Notable members of FilmBrazil served as Cannes Jurors this year: Mateus de Paula Santos, Creative Director/Founder of Lobo; and Tadeu Jungle, Director and Partner in Academia de Filmes.
The FilmBrazil 2016 events have included: the “Brazilian Directors Showcase” in Los Angeles in February — and the premiere of the feature film “Jules and Dolores,” from Prodigo Films; the O2 Films Panel: “Immersive Content: The Future of Storytelling”; and Brazil Night, all at the SXSW Interactive Festival in Austin, Texas, in March. These events and the FilmBrazil initiatives at the Cannes Lions Festival 2016 are particularly timely as we move towards the 2016 Summer Olympics, hosted in Rio de Janeiro, Brazil, this summer.
