HONG KONG — Foodpanda Hong Kong recently took the spotlight at the 42nd Hong Kong Film Awards by employing innovative and impactful promotional approaches, while actively supporting the local community and nurturing the arts & culture scene. In partnership with dentsu Hong Kong, foodpanda has successfully boosted its brand visibility in the market. This collaboration underscores foodpanda’s aptitude for creative thinking and its openness to capitalize on exceptional marketing opportunities.
Among the key initiatives taken by dentsu secured foodpanda’s title sponsorship of the renowned Hong Kong film festival-related programs on ViuTV, namely ”Be the Movie Buff 金像玩家” and “金像璀璨一夜.” This sponsorship offered foodpanda with prominent branding opportunities and exclusive coverage booked inside, opening and closing TV spots of the programs.
Additionally, dentsu enhanced foodpanda’s social media influence through targeted ad boosting on both foodpanda’s official channel and the channel of Tai-Tung YAU, a notable influencer in the Hong Kong film and television production sector. This method yielded higher levels of audience interaction and extended the campaign’s impressions to over 2.4 million digital-savvy audiences.
“This strategic collaboration between dentsu Hong Kong and foodpanda allows us to leverage various promotional channels, including Mass TV, Online TV, and social media in driving success and recognition in the competitive food delivery landscape,” said WaiChung Au, Managing Director for Media at Dentsu Hong Kong. “By combining dentsu’s extensive experience in advertising and digital marketing with foodpanda’s exceptional service, we have crafted a winning and trend-setting formula that captivates the hearts of consumers across Hong Kong.”
“It was such a great honor to be one of the sponsors at the 42nd Hong Kong Film Award as ‘supporting local culture’ has been something foodpanda Hong Kong is believing since we entered the market. With the support of dentsu, we were able to level up our media strategies and social engagement of being the ‘Million Tastes Sponsor’ by spreading the joy of “萬歲” to the film industry as well as our customers,” said Carmen Wong, Head of Marketing of foodpanda Hong Kong.
