NEW YORK, USA — All-business-class boutique airline La Compagnie has partnered with creative agency Fred & Farid New York to mark the carrier’s 10th anniversary in a truly unique way. The result? A reimagined flying experience straight out of a child’s wildest dreams.
The campaign, named “La Compagnie is 10 years old,” brings together a diverse group of ten children — English-speaking, French-speaking, and bilingual — in New York City, where they’re given free rein to redesign every aspect of La Compagnie’s unique offering. The children’s brief goes beyond just picking out new seat covers or suggesting in-flight movies. They’re diving deep into the full La Compagnie experience, from the gourmet meals to the amenity kits, and even dreaming up potential gifts for passengers. The children then created their own dream plane designs, which were later brought to life on one of the airline’s sleek Airbus A321 neo aircraft, offering passengers a chance to “fly through a child’s dream.”
Since its launch in July 2014, La Compagnie has carved out a niche with its all-business-class model, offering a “boutique hotel in the sky” experience at competitive fares. The airline’s “smart business class” concept, with its modern fleet, gourmet meals, curated amenities, and personalized service, has earned it a loyal following and accolades like Travel + Leisure‘s “World’s Best International Airline” title in 2023.
“For the past decade, La Compagnie has been shaking up the transatlantic market with our boutique approach to business-class travel,” stated FRED & FARID New York. “We wanted to capture that same spirit of innovation and fresh perspective. And who better to do that than the next generation of travelers? It’s a testament to the power of imagination and proof that in the world of travel, sometimes the best ideas come from the smallest dreamers.”
The “La Compagnie is 10 years old” campaign launched in June 2024 with the plane showing all 10 children’s designs and taking off from the Paris Orly Airport on July 09.
Beyond the unique plane re-design, the kids shared their thoughts on their dream flying experience on La Compagnies’ social media through a summer case study video series. The children’s dream flights offer a fresh young perspective on flying and boundless imagination on the joy of traveling. Together, La Compagnie brings their birthday to life with this special project that underscores our commitment to community, inclusivity, and the joy of travel.
