PARIS, FRANCE — The Abbé Pierre Foundation, France’s leading non-profit organization fighting homelessness, has teamed up with Fred & Farid Paris to launch its new campaign.
This year, the campaign focuses on child homelessness, with over 2,000 children living on the streets in France and more than 400,000 across Europe.
At the heart of the campaign is a powerful seven-minute short film titled Expulsion, which tells the story of Adem, a young boy whose life is turned upside down when he and his mother face eviction from their apartment.
The film offers a cinematic yet raw portrayal of the harsh realities of poor housing through Adem’s eyes – capturing the consequences: instability, school dropout, emotional turmoil, and feelings of humiliation. Despite the hardships, the story ends on a hopeful note as Adem’s family regains stable housing, emphasizing the message: “To regain a home is to grow hope.”
Launching on November 20, the campaign will be supported by a comprehensive media rollout across digital platforms, TV, and social channels.
Credits:
Agency: Fred & Farid Paris
Client: Fondation abbé Pierre
Title of the ad: Expulsion
Brand Supervisor: Yves Colin
Executive creative director: Olivier Lefebvre
Creative director: Yann Rougeron
Copywriter: Edouard Delcourt
Art director: Pauline Lesage
Agency TV production: Maud Whittle, Clémentine Pinsec Glaoui
Agency supervisors: Julien Grimaldi, Eloise Latrobe
Production: Boogie Nights
Post-production image: Dearcut, Lux
Post-production son: Benzene
Music: “Fais moi une place” Julien Clerc
(P)1990 Free Demo licence exclusive Parlophone / Warner Music France
Avec l’aimable autorisation de Warner Music France
