MUMBAI, INDIA – The month of February is truly the season of love to celebrate the special bonds shared with the special ones. Celebrating friendships with your girlfriends is equally important as celebrating your romantic love. This Galentine’s Day, February 13, go all out and shower your best gals with love and Galaxy-ies to celebrate Galentine’s like never before. Mars Wrigley’s GALAXY® Chocolates has launched a campaign #MyGalaxyOfGirls to finally reveal those secret girls’ group names and the hilarious stories behind the same.
When the world is going gaga over the upcoming Valentine’s Day, GALAXY® Chocolate is giving a perfect excuse to cherish the un-breakup-able friendships of women. A chance to celebrate the ones who are found in those special group chats and are going to make it till the end! The contest will run on the brand’s social media handles, celebrating the bond that brought girlfriends’ together, revealing the darkest of secrets in their group chats and hilarious group names. The consumers will have the chance to win personalized digital packs and much-loved GALAXY® chocolate hampers along with a message celebrating their love by participating in the contest.
Talking about the launch of the campaign, Mars Wrigley India Marketing Director Varun Kandhari said, “At Mars Wrigley, India, we are thrilled to launch this fun campaign and to celebrate women and women friendships. What better way to do so than with a good chocolate! GALAXY® chocolate is loved across the country and globally as well. We have curated sweet Galaxy® Chocolate hampers with beautiful packaging to soothe our women consumers. We hope to continue driving relevance of our brands for our consumers while finding newer ways for them to celebrate their most cherished relationships.”
The campaign is being launched on social media platforms of the brand, under multiple legs, with collaborations with content creators from across the country.
Mars Wrigley, known for its diverse portfolio of globally loved brands such as GALAXY®, SNICKERS®, BOUNTY®, M&M’s®, SKITTLES®, ORBIT®, DOUBLEMINT®, BOOMER®, has in the past introduced several ‘Made for India’ variants of SNICKERS® such as kesar pista, cashew and fruit and nut, which consumers have enjoyed immensely.
