By Theda Braddock
The latest addition to the motocross Trials franchise is making noise, literally. To promote Trials® Rising for its European release, Ubisoft and 84.Paris is making the game come alive to the streets with “Trials Turbo Bike”, an accessory that attaches behind the seat of a standard bike and reproduces the sounds of an MX bike–just like in the game.
The agency 84.Paris launched the promotional accessory with an influencer campaign and a 1-minute film in the style of classic toy commercials on Ubisoft’s social network:
Following this was the release of the 2-minute music video parody “Try Again”, promoting the launch of the new game itself:
Trials Rising marks the big comeback of Trials, the Ubisoft moto-platform series. A complete visual overhaul with new courses, scientifically exact gameplay down to the millimeter, a wide range of customization elements, and the ability to play in tandem: enough to put the nerves of the most experienced players to the test.
“Try Again”, the game’s official launch film, takes on a comedic tone and evokes the kind of self- sacrifice players need to progress, as indicated by the game’s motto “Eat Dirt, Taste Victory”. The music video parody features a motocross pilot performing the titular song as he explodes into different real life situations where players need a bit of encouragement to pick themselves up, dust themselves off, and.. try again. A young skater takes a spill, a band rehearsal isn’t going well, a football team losing – in each different vignette, the motocross pilot steps in for moral support.
“84.Paris and their partners have once again outdone themselves, offering us an unforgettable concept and execution. In addition to perfectly meeting our brand needs, TRY AGAIN is unanimously appreciated by our fans and teams.” PIERRE MIAZGA, Director of Marketing, Ubisoft EMEA
So, ready to eat dirt ?
Credits :
UBISOFT – TURBO BIKE FILM
Media : Digital / Social média Territory : EMEA
— Sector : Video games
— Brand : Ubisoft
— Agency : 84•Paris
— Creative Directors : Hervé Bienaimé & Olivier Bienaimé
— Art Director: Léo Sattin
— Copywriter : Étienne Vaast
— Strategic planner : Nicolas Camillini
— TV producer : Pierre Otmanine
— Director : Gaute Hesthagen
— Brand management : Guillaume Carmona, Pierre Miazga, Florian Pralat — Agency management : Arnaud Depaul, Mounir Bekkouche, Quentin Ellow — Production house : 80 Paris
— Production house director : Tim Boullié
— Designer : Entre Autre
UBISOFT – TRY AGAIN FILM
Média : Digital / Social média Territory : EMEA
— Sector : Video games
— Brand : Ubisoft
— Agency : 84•Paris
— Creative Directors : Hervé Bienaimé & Olivier Bienaimé
— Art Director: Léo Sattin
— Copywriter : Julien Sipra
— Strategic planner : Nicolas Camillini
— TV producer : Pierre Otmanine
— Director : Hugues de la Brosse
— Operations Manager : Josh McKie
— Brand management : Guillaume Carmona, Pierre Miazga, Florian Pralat — Agency management : Arnaud Depaul, Mounir Bekkouche, Quentin Ellow — Production House : Birth
— Executive Production : 2332 Films
— Producers : Arthur Emorine & Hugo Legrand-Nathan
— Production Director : Amaury Brougalay
— Music : AOC
About 84.Paris
84.Paris is an independent advertising agency that helps brands communicate with new generations. The agency, which counts a team of 35, has received several Cannes Lions including the 2016 Digital Craft Grand Prix (Because Collection), 1 gold and 3 silver, and continues to emphasize its creative positioning.
84.Paris works with, among others, Ubisoft, Facebook, Google, Louis Vuitton, BMW, Nokia, Diesel, Comme des Garçons, Greenpeace and Action Against Hunger. The agency helps brands with strategic positioning, delivering innovative campaigns across all points of contact (social media, retail, TV, press). “We’re inspired by the pop culture (cinema, series, music) we come across every day in order to help our clients adhere to cultural codes and the digital uses of new generations,” explains Hervé and Olivier Bienaimé, 84.Paris’s twin Co-Presidents and Creative Directors.
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