MANILA, PHILIPPINES — It’s summer in the Philippines again. Temperatures are hitting new highs and doing simple, everyday tasks can make one sweat buckets. This is the premise of Grab’s most recent summer ad.
The film takes viewers through the day of a lovable character as he goes about his daily tasks. From community, to working at his office, and cooking a meal at home – he’s always drenched in waterfall-level sweat. Playing with this hyperbole, Grab promoted its services like the air-conditioned GrabCar and the ability to order cold drinks from GrabFood without needing to step out to meet the scorching heat of the sun.
Despite the heat being unforgiving, Grab promises a “No Sweat Summer” for its users in the Philippines. The film, conceptualized by GIGIL, is the agency’s first collaboration with award-winning Thai production house Factory01 Bangkok.
Credits:
CLIENT: Grab
Country Marketing Head: J-anne Aruta
Regional Creative Director: Hex Ng
Marketing Head, Mobility, Finance, and Branding: Bea Bravo
Marketing Head, 4W Mobility: Maggie Bongon
Asst. Marketing Manager, 4W Mobility (Luzon): Nikki Cortez
Marketing Head, GrabFood and GrabMart (Deliveries): Kristopher Mauricio
Brand Manager, Deliveries: Francis Piñon
Assistant Marketing Manager, Deliveries: Wenzel De Guzman
Art Director: Lovette Bartolome
Head, Social & Marketing Operations: Jewelyn Oliveros
Intern, Deliveries: Natalie Roque
Social Media Executive: JD Fajardo
Senior Marketing Associate, Deliveries: Gab Ramos
Cheena Abellon
Chloe Fabul
Jamaica Fradejas
AGENCY: GIGIL
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Creative Director: Leslie Cua
Creative Director: Jordan Constantino
Senior Art Director: Heninah Salud
Art Director: Jeremy Palac
Senior Copywriter: Zion de la Peña
Senior Copywriter: Tria Casas
Copywriter: Angel Lyka Agustin
Art Director: Demy Pangilinan
Managing Partner: Jake Yrastorza
Group Account Director: Micco Balana
Account Director: Shash Recon
Account Manager: Leila Joshua Valle
Account Manager: Agatha Ramos
Senior Planner: Nanais Hernandez
Broadcast Producer: Jeigh Santarina
PRODUCTION HOUSE: Factory01 Bangkok
Director: Wuthisak “Un” Anarnkaporn
Producer: Rungtawan Nanthasaen
Assistant Director: Mattanee Uajarernsup
1st Assistant Director: Wityawat Lakam
Production Manager: Boonsita Limprasert
Director of Photography: Abhisit Prasongsup
Stylist: Thida Rosthip
Casting Director (TH team): Pornthip Muttisom
Casting Director (PH team): Krix San Gabriel
Location Manager: Nisakorn Ngaosri
Sound Recorder: Waigoon Laopipatpinyo
Mechanic Team: The Keeno Go
Grip: Tang Lighting
Lighting: Tang Lighting
Art Director: Patcharanun Talanon
Prop Master: Jirayoot Chomparapol
Post Producer: Wipawee Khirirat
Editor: Chaleamchon Natipat
Sound Mixing (TH team): Arthit Vongmetta at Mellow Tunes
Colorist: Natnicha Suwanprapa
Flame Artist: Suppakorn Thoongsin at One Cool Production
Flame Producer: Therdsak Buapian at One Cool Production
