MUMBAI, INDIA – Hospitals are often associated with sterile corridors and state-of-the-art technology, but Gleneagles Hospitals is rewriting the narrative in it’s latest campaign Where Good People Make You Feel Better. The healthcare leader moves beyond conventional medical communication to shine a spotlight on what truly makes a difference: human connection.
Conceptualized by Havas Life Mumbai, the campaign is a poignant reminder that cutting-edge treatments are only part of the healing process. What patients remember long after they leave the hospital isn’t just the expertise but it’s the warmth, empathy, and care that made all the difference.
Anurag Yadav, CEO, Gleneagles Healthcare India said, “At Gleneagles Hospitals, we believe that the true essence of healthcare lies not just in advanced technology or medical expertise, but in the genuine human connections we foster. Our campaign, ‘Where Good People Make You Feel Better,’ embodies this philosophy, reminding everyone that behind every treatment and every care plan, there are compassionate individuals dedicated to healing.”
Richard Roy, Group CMO, Gleneagles Hospitals India added, “Our team at Gleneagles Hospitals understands that patients need more than just medical excellence; they need reassurance, kindness, and a sense of belonging. By highlighting these everyday moments of compassion through a human narrative, we’re emphasizing what it means to provide holistic healthcare that truly puts people first.”
Richard Roy, Group CMO, Gleneagles Hospitals India added, “Our team at Gleneagles Hospitals understands that patients need more than just medical excellence; they need reassurance, kindness, and a sense of belonging. By highlighting these everyday moments of compassion through a human narrative, we’re emphasizing what it means to provide holistic healthcare that truly puts people first.”
Through this campaign, Gleneagles Hospitals aims to break the stereotype of impersonal healthcare by highlighting the genuine human connections that define care beyond treatment.
At the center of the campaign is a film that narrates the story of recovery of an elderly couple. It defines how care, understanding and post hospitalization follow up goes long way to a healthy recovery.
