MANILA, PHILIPPINES — Globe and SMAC continue its steps towards a more sustainable future through its Ibalik ang Sarap ng Pasko sa Hapag campaign. By supporting local artisans and donating through SMAC points, Globe and SM Foundation’s initiatives for the Hapag Movement make a real difference in people’s lives.
For a minimum spend of PHP 5,000 at Kultura stores until January 31, 50 SMAC points will also be donated to the Hapag Movement. From eco-friendly décor and fashionable Filipiniana to artisanal chocolates and native treats, every product at Kultura is a tribute to the rich culture of the Philippines and the craftsmanship of its people.
“SMAC shares the passion of our members to rally behind a cause and be part of the solution to problems facing our country. With the campaign ‘Ibalik ang Sarap ng Pasko sa Hapag,’ members get to donate SMAC points to fight involuntary hunger by simply shopping at the participating stores. You will also get to help local artisans and brands in their businesses, and second, you will be able to share your blessings with families battling involuntary hunger. All these simply by using SMAC,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC).
“This season is not just a time for celebration but a profound opportunity to make a difference and strengthen our communities,” added Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe. “Every donation and purchase weaves into a greater story of hope, sustainability, and empowerment. These actions echo our commitment towards creating a brighter, more resilient future for all.”
Now in its second year, the partnership between Globe and SMAC continues to forge a path of change through the Hapag Movement. This initiative has been pivotal in bringing together technology, corporate responsibility, and community engagement to support Filipino families facing involuntary hunger.
On this new run, the initiative is backed by the following participating brands:
- SM Fashion at the SM Store
- Levi’s
- Forever 21
- Ecco
- Simply Shoes
- The Body Shop
- SM Beauty Section
- Our Home
- Crate & Barrel
- Kultura
- SM Appliance Center
- Surplus
- Sports Central
Aiming to assist 500,000 Filipinos suffering from involuntary hunger, Globe and SMAC are transforming shopping experiences into meaningful gestures of support and community upliftment. This objective aligns with Globe’s vision of creating sustainable solutions and envisioning a future where hunger is no longer a challenge.
About 1 in 10 Filipino families experienced involuntary hunger at least once in the past three months, according to the Q3 2023 Social Weather Stations Survey from September 28 to October 01. Contributions are also accepted through GCash, credit card donations, and Rewards points via the GlobeOne app.
The Hapag Movement celebrates Philippine heritage, supports local businesses, and addresses the critical issue of involuntary hunger. To learn more about Globe and SMAC’s initiatives, visit here and here.
