TAIPEI, TAIWAN — Interpublic Group agency Golin unveiled the latest installment of its multi-year Taiwan Pride sponsorship this weekend, at East Asia’s largest LGBTQ Pride event.
With the official event theme centering around embracing inclusion, the agency rolled out a call for creating a “PRoud Symphony” – inspired by the belief that love, much like a symphony, brings together diverse voices and hearts to create true harmony.
The float’s creative ideation and design was led out of the region, presenting a colorful keyboard in rainbow hues influenced by a less binary world. In a twist on Golin’s “Go All In” rallying cry, over 100 Golin staff, friends and family encouraged all to #GoAllOut (Golin’s global LGBTQIA Employee Resource Group) – complete with the agency’s very own flute band performance.
The first public relations company to sponsor the event, Golin originally participated in Taiwan Pride 2020, marking the agency’s 20th anniversary in Taipei. This year saw staff from across APAC invited to attend – tangibly walking the walk of DEI.
“This is the third Parade we’ve joined, as we continue on our journey to shine a light on the spectrum of DEI brilliance, and create change that matters,” said Terry Chiang, Managing Director for Golin Taipei and APAC DEI Council Co-lead. “Just as each instrument contributes to a greater harmony, our industry and wider community relies on the vibrancy of a diverse society connecting together.”
The regional sponsorship is the latest of Golin’s DEI-led initiatives in Asia, including a uniting collection of DiverSCENTS perfumes, artisanal blends of InclusiviTEA, multicultural employee-authored cookbook RACEipe for Change, and keyboard personalization workshop DiversiKEYS, honoring cognitive diversity in ways of working.
Alongside people and culture programs, Golin’s purpose-driven work includes youth mental health campaign “Lovin’ Me“ for McDonald’s Singapore – and AIDS Avatar, which scaled SABRE Top 40 and Top 10 global campaigns, and PR Week Global Awards 2024 for Best Campaign Asia Pacific.
