MANILA, PHILIPPINES — Grab Philippines wants to make its transport and delivery services top-of-mind this Valentine’s Day. The solution? Partner with GIGIL Philippines to create a thumb-stopping short film and social media campaign.
In crafting the film, the team wanted to explore our tendency to procrastinate and even forget making plans for our loved ones during Valentine’s.
The film features a woman performing an incantation for her lover to be more thoughtful this Valentine’s Day. As she confronts her lover, actual balloons come out from his mouth as he attempts to tell her all his sweet and grandiose plans. The film depicts lovers as often being full of empty promises, especially during Valentine’s. And thanks to Grab, they can now turn their words into action–saving the day for late-gifters and procrastinators alike.
Credits:
Agency: GIGIL
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Creative Director: Jorge Orellana
Copywriter: Daryl Camit
Copywriter: Frenzon Cacas
Copywriter: Efren Justine Bartolata
Art Director: Paulo Mayo
Art Director: Seph Asentista
Art Director: Ricia Deguito
Managing Partner: Jake Yrastorza
Group Account Director: Micco Balana
Account Director: Abi Reyes
Account Supervisor: Billy Viay
Account Executive: Jaszmin Latonio
Strategic Planner: Nanais Hernandez
Director: Marius Talampas
Producer: Sasa Pascual
Client: Grab Philippines
Justine Anne Aruta – Country Marketing Head
Jewelyn Oliveros – Head, Social & Marketing Operations
Lovette Bartolome – Art Director
Hex Ng – Creative Director
Gab Ramos – Senior Marketing Associate, Deliveries
Wenzel de Guzman – Assistant Marketing Manager, Deliveries
JD Fajardo – Social Media Executive
Meizona Espina – Intern, Social
Natalie Roque – Intern, Deliveries
