KUALA LUMPUR, MALAYSIA — GSK, a leading global biopharma company, has partnered with Havas Health & You Malaysia to launch an impactful ESG campaign called the #GiveBack Campaign. This campaign aims to raise awareness about the proper disposal of asthma inhalers (including medicine blister packaging) and the significant environmental impact they can have.
Many Malaysians are unaware of the environmental consequences associated with used asthma inhalers. Data reveals that a single inhaler releases greenhouse gases equivalent to 10 kilograms of carbon dioxide, which is typically invisible to the naked eye. However, if this amount of gas were pumped into standard-sized balloons, it would fill up 300 of them, demonstrating the substantial impact of inhalers on our planet.
To address this issue, Havas Health & You Malaysia has devised a creative solution to make the unseen visible – using balloons to showcase the harm of used inhalers on the environment.
Launched in conjunction with World Environment Day this June, the new #Giveback campaign is part of GSK’s nationwide Environmental, Social, and Governance (ESG) efforts to collect used, expired, or unwanted asthma inhalers and medicine blister packaging for proper and safe disposal. #GiveBack bins are being placed at over 600 collection points in partner pharmacies, hospitals, and clinics nationwide.
David Lin, Director of Communications, Government Affairs, & Strategic Customer Solutions at GSK, commented, “Now, more than ever, we must come together to protect the environment and make a difference. While ensuring that we provide medicines and inhalers for those who need them, it is equally crucial to do so in a sustainable manner to benefit the planet. We are confident that our ongoing efforts will resonate with our patients and help us make the positive difference we all want to see.”
Adding on he said, “The collaboration journey with Havas has been pleasantly smooth and stimulating. I enjoyed the journey as the team at Havas is creative and proactive, making our collaboration a win-win formation. They are experienced in what they do best, coupled with added creative dust [that] makes the whole partnership uniquely successful.”
Amelia Teoh, Business Director at Havas Health & You Malaysia, emphasized that “Healthcare issues often remain unseen until it’s too late, lacking obvious signs. Our responsibility as healthcare communication specialists lies in assisting our clients in raising awareness about these issues, employing creativity to motivate individuals to act before it’s too late.”
The #GiveBack campaign will be an ongoing effort, and GSK and Havas Health & You Malaysia encourage individuals to participate and play their part in contributing to a sustainable future.
Credits:
CCO: Donevan Chew
Creative Group Head: Ian Lee
Senior Art Director: Alvin Pak Copywriter: Natalie Tai
Designer: Ijoi
Social: Stephanie Elise, Umar Abdul Aziz Senior Producer: Syakeera Abd. Hamid Producer: Zehn Wu
Head of Creative Services: Angie Cheah Business Director: Amelia Teoh Account Manager: Joanne Sinnapan Production House: Awesome Studio
