LONDON, UK — Heathrow is encouraging travellers to begin their holiday at the airport before they even step on the plane in its new summer retail campaign by St Luke’s.
The creative is running until the end of August across London & South East England, and it shows a coconut indulging in the many retail offers available at Heathrow, delivered with light-hearted humor against the backdrop of relaxing colors. From discounted beauty experiences to savings on meals for the family, it highlights the tempting offers and great savings available in Heathrow’s 250 shops, and restaurants, across its four terminals.
This new campaign, by creative agency St Luke’s, evokes the holiday feeling, and the playful creative – running across digital out-of-home, social, digital display, taxi sides, and radio – aims to highlight that Heathrow can be a paradise for every kind of shopper, from foodies to fashionistas. With its range of shops and restaurants to rival the best shopping centers and its high-end boutiques and high street favorites, paradise begins at Heathrow, not at the final destination.
Head of Marketing & Customer Engagement at Heathrow Meenal Varsani, said, “The campaign is a light-hearted way to deliver the message that Heathrow has something for everyone – from fashion to food, a treat for yourself or a gift for a loved one – even those last minute holiday essentials.”
“Summer is the most popular time to travel through Heathrow, so we couldn’t be more excited to launch this beautifully simple summer campaign, highlighting all the benefits Heathrow retail has to offer to all its passengers before they fly.” Joint Chief Creative Officer at St Luke’s, Richard Denney, added.
