SINGAPORE – Heineken has teamed up with LePub Singapore to elevate the festive season with a playful reminder that “Celebrations are best when your phones take a rest”.
Called ‘Festive Celebrations’, the campaign reiterates Heineken’s belief that the festive season is a time to reconnect, and that festive celebrations are best without the buzzing and dinging of our phones. It centres around an aunt and her nephew who habitually find themselves checking socials and doom-scrolling when they should be enjoying moments of genuine connection. Oblivious to the feasts, flirtations and fireworks taking place around them, the duo develops a simple way to snap each other out of their phone-induced daze so they don’t miss out on the fun.
This year’s festive campaign is Heineken’s first Lunar New Year campaign to run in multiple Asian markets including China, Singapore and Vietnam.
“At a time of year when we should be winding down from work, reuniting with family and friends, and making actual, real-life connections, Heineken saw an opportunity to remind people that there is more to our social lives when we spend less time tethered to our phones. Who better than Heineken to nudge people toward refreshing their social habits and focusing on what truly matters — real-life conversations and authentic human connections?” says Nalini Bhagwandin, Communication Manager at Heineken APAC.
Stephan Schwarz, Executive Creative Director, APAC at LePub Singapore, adds: “We have all found ourselves scrolling while socialising or reaching for our devices without even realising that we’ve tuned out from the real world. We loved the idea of giving Heineken a clear role in turning festive moments into quality socialising time so that everyone can enjoy the joy of togetherness this holiday season.”
For 150 years across 192 countries, Heineken has always been about more than beer, believing that social life matters more than we realise. Heineken’s festive campaign continues the brand’s quest to foster moments of genuine connection, which in the age of distraction, means swapping mindless scrolling for mindful celebrating.
Directed by Maxime Govare and produced by Cream Paris, ‘Festive Celebrations’ is now running in key markets in Asia in the lead-up to the Lunar New Year on 29 January, 2025.
CREDITS
HEINEKEN® GLOBAL
Head of Global Heineken® and Amstel Brands: Nabil Nasser
Heineken® Global Strategy and Communication Director: Daniela Iebba
Heineken® APAC Brand and Business Development Director: Agnieszka Gorecki
Heineken® Global Communication Manager: Nalini Bhagwandin
Heineken® Global Digital Development Manager: Pearly Lim
Heineken® APAC Business Development & Trade Marketing Managers: Keshini Subasinghe Heineken® Malaysia Brand Manager: Deloris Renap Anak Jilan
LePub Singapore
Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli Global Chief Creative Officer: Cristiana Boccassini Regional Executive Creative Director: Stephan Schwarz Regional Executive Creative Director: Cyril Louis
Senior Art Director: Sunny Chuang
Senior Copywriter: Denise Cheong Associate Creative Director: Yuste De Lucas Associate Creative Director: Rudy Zulkifly General Manager: Hanh Kanssen
Senior Account Director: Cynthia Pavee Senior Project Manager: Farhan Wahab Account Manager: Chua Xin Ying
Business Director: Francesca Baldrighi Planning Director: Mirela Hincu
Culture Strategy Lead APAC: Belynda Sim Groupe Strategy Director: James Moore Senior Integrated Producer: Anita Toh
Film Production
Cream Paris
Director: Maxime Govare
Producer: Michel Teicher
Producer: Anne Raveneau
Line Producer: Timothée Salze-Lozac’h DOP: Kaname Onoyama
Taprod Production
CEO: Serge Thimbre
Partner & Executive Producer: Louis Ditapichai
Executive Producer: Christophe Guyot
Line Producer: Boong Pongsaengson
Production Managers: Kornlapas Sawasdee, Chaiwat Wattanasin 1st AD: Mhong Solarboon
Art Director: Pallop Chomthaworn
Stylist: Nittaya Boonkhao
Post-Production
Post House: 42 // Post.studio
Head of Post-Production: Thomas Floch Post Coordinator: Michelle Saldana
Editor: Vincent Fleischmann Assistant Editor: Nicolas Berillon
Color Grading: Lydia Lopez
VFX Supervisor / Lead Compositing: Clément Milot @Katlas Compositing Artist CGI/2D: Amandine Milot @Katlas Compositing Artist CGI/2D: Remi Verdel @Timecode
Sound Design & Mix by: THE
Sound Producer: Raphael Fruchard Sound Design & Mix: Alex Louboutin
Prodigious Singapore
Post Production Supervisor: Ralph Ooi Post Producer: Heng Xiao Min
Senior Editor: Germain Wu
Online Artist: Lee Hsin Huei
Key Visual Production
Photo production: Alwin Oh Photographer: Nelson Chong Photo Assistant: Bernard Chong Photo Producer: Alwin Oh Production House: Happetzyhouse
Prodigious Singapore
Senior Retoucher: Jolene Goh Xue Fen Senior Retoucher: Eve Pong
Print Manager: Joice Lee
Studio Supervisor: Jim Chai
