MANILA, PHILIPPINES — Encouraging music lovers to explore different genres and immerse themselves in a refreshing new experience, Dutch multinational brewing company Heineken has teamed up with American electronic DJ and production duo The Chainsmokers for its latest campaign.
Conceptualized by creative agencies Le Pub, BBH Singapore, Leo Burnett Vietnam, and Leo Burnett Malaysia, “Refresh Your Music” is a cross-genre, cross-culture platform that allows fans of different cultures, tribes, and music preferences to come together to expand their music tastes. Through a collaboration, the campaign features Thu Minh and Karik from Vietnam, and Yunohoo and NYK from Malaysia who will refresh The Chainsmokers’s hit songs in their own unique style.
As Heineken tends to engage with its consumers through music, it also launched a website feature that allows users to combine their music preferences with a friend’s. The website then reveals what songs they are into together, and also introduces genres new to both.
To conclude the campaign, The Chainsmokers is slated to headline a pair of concerts in Asia for fans along with Thu Minh, Karik, Yunohoo, and NYK.
CREDITS:
Agencies: LePub / BBH Singapore / Leo Burnett Vietnam
Campaign: Refresh your Music, Refresh Your Nights
Advertiser: Heineken®
HEINEKEN®
Global Senior Director Heineken® Brand: Bram Westenbrink
Heineken® APAC Brand Director: Rajeev Sathyesh
Global Heineken® Consumer Connections Director: Rob van Griensven
Heineken® Global Digital Development Manager: Pearly Lim Mei Sze
Global Communication Manager Heineken® Brand: Tanya Lubis
Heineken® Global PR Lead: Jonathan O’Lone
Heineken® APAC Business Development and Trade Marketing Manager: Josephine Tang
CREATIVE
Le Pub
Global CEO of Le Pub: Bruno Bertelli
Executive Creative Director APAC: Cyril Louis
International Coordination Creative Director: Guy Lewis
Associate Creative Director Publicis Italy: Livio Gerosa
Chief Client Officer: Anthony Wong
Global Business Director: Elianne Vermeulen, Natalie Hellon
Global Senior Account Director: Francesca Baldrighi
Chief Strategy & Innovation Officer: Charles Laporte Aust
Global Director Experience and Innovation: François Rousseau
Global Strategy Director: James Moore
BBH Singapore
Chief Creative Officer: Sascha Kuntze
Group Creative Directors: Gaston Soto, Nikhil Panjwani
Art Director: Christine Lim
Business Director: Manavi Sharma
Senior Account Executive: Angel Fadila
Strategy Director: Ruth Lim
Strategist: Cheryl Koh
Head of Production: Wendi Chong
Producer: Derri Ng
Senior Animation Artist: Beverly Ng
Leo Burnett Vietnam
Chief Executive Officer: Kate Bayona-Garcia
Groupe Managing Director of Communications: Anish Kotian
Deputy Managing Director: Simon Breen
Chief Creative Officer – Paolo Garcia
Executive Creative Director – Chandu Rajapreyar
Associate Creative Directors – Yen Dang, Raven Ngo, Linh Le
Art Directors – Kit Tik, Danielle Tingcungco, Marvin Ramos
Copywriters – An Tran, Chau Huynh, Duyen Phan
Account Director: Vu Tuan Thanh
Senior Account Managers: Tracy Thu Tran, Phung Vo
Senior Account Executive: Huong Le
Account Executive: Ngoc Tram Tran
Account Assistant: Van Anh Pham, Vo Huynh Hoang Nhi
Senior Strategist: Tim Denley
Leo Burnett / Publicis Groupe Malaysia
Chief Creative Officer: Emir Shafri
Executive Creative Director: Iska Hashim
Associate Creative Director: David HK Tan
Sr. Copywriter: Vickknesh Raj
Jr. Copywriter: Jing Jie Chang
Designer: Diyana Yusof
Chief Strategy Officer: Andrew Michau
Managing Director: Firzan Mulafer
Business Director: Irene Kuan
Account Manager: Cheryl Pinto
Chief Technology Officer: Robin Sue (Digitas)
Executive Digital Producer, Prodigious: Gensy Chong
Digital Producer, Prodigious: Eting Chang
Technical Manager, Prodigious: Aaron Woon
PRODUCTION
Animation: Le Cube
Director: Ralph Karam
Executive Producers: Gus Karam (FF), Fernanda Soma (LC), Eva Amuchastegui (LC), Yanyie Tran (FF).
Line Producer: Sofia Arissian, Eric Zheng.
Animation Director: Federico Radero
Art Director: Santiago Oddis
Illustrators: Lucas Andreu, Gianluca Patti, Emilia Calvo, Alejandro Durty Gonzalez, Jose Elgueta, Nahuel Sagarnaga, Juan Barabani, Nahuel Rollan
Compositing Supervisor: Adrián Mirandeborde
Compositing: Adrián Mirandeborde, Fernando Lamattina, Alcides Izaguirre, Lui Nogueira
2D Animation & Tie Down: Appétit
3D Modeling, Shading, Lighting: Lui Nogueira, Fernando Lamattina, Agostina Carrera, Leo Dias, Juan Martin Miyagui
Clean-Up Supervisor: Laura Desmery
Clean Up: Appétit, Facundo García, Juan Natch, Julieta Soloaga, Melisa Pighin, Clara Chini, Marcela Chiban, Nicolas Quintar Riboli
Production: Final Frontier
Audio Production: MassiveMusic
Global Director of Clients & Partners: Luc van Stiphout
Senior Consultant: Edo van Duijn
Senior Account Director: Anjali Nazarenko
Account Director: Ella Chevasco
Account Manager: Tristan Leopold
Creative Music Producer: Friso Hoekstra
Music Curator: Emilie Kannekens
Music Curator: Casper Nederhand
Digital Production: DIGITAS Vietnam
General Manager: Julian Brzoska
Technical Director: Vo Hoang Nguyen
Technical Project Manager: Luong Chi Cuong
Technical Executive: Ho Minh Duc
Data Analytics Manager: Nguyen Tuan Anh
Event Production: ALDA
Founder & Director ALDA: Allan Hardenberg
Chief Operating Officer: Dennis de Bruin
PR
Iris Worldwide
Managing Director: Andy Cairns
Executive Creative Director: Cristina ‘Tin’ Sanchez
PR Account Director: Khushboo Tanna
Content Strategy Director: Yingting Low
Creative Team: Miguel Escobar and Daniel Aung
Social Media Manager: Jasmine Yeo
Junior PR Executive: Sharanjeet Kaur
MEDIA
Dentsu
Global Client Director: Kate Hinz
Global Account Director: Cyrielle Eutrope
Global Strategic Digital Director: Ricardo Lopes
Global Strategy Partner: Richard Wright
Senior Global Account Manager | team lead: Maria Lekka
Senior Campaign Manager: Lisa Van Vliet
Global Client Manager: Tijana Vukovic
Digital Campaign Manager: Yuxun Zhang
Digital Trader: Teddy Tan
Digital Campaign Executive: Martina Di Marzio
Boomerang / Publicis Groupe
Chief Commercial Officer: Alexander Veltman
Chief Creative Officer: Eldin Fetahovic
Chief Production Officer: Fikret Fetahovic
Project Manager: Arnaud Muller
Post Producer: Lina Joukhadar
Digital Producer: Anna Potashkina
Dynamic Templater & Editor: Gerard Milling
Dynamic Asset Manager: Daria Iakovenko
Dynamic Asset Manager: Daan Specht
BTL
DASS-Inc
Global Account Director: Wayne Cowden
Creative Director: Justin Cheong
