HONG KONG — Financial services company HSBC and public relations and integrated communications network MSL Hong Kong have joined hands to launch the new “Everybody Game On” platform, starting with bringing the city together to support the players of the Hong Kong esports team as they prepare to compete on the international stage.
With esports now an official event at the upcoming Hangzhou Asian Games, a team of 39 talented young players from Hong Kong is prepared to give it their all.
For the first time, HSBC, a key supporter of the sports event, is stepping into esports. Not only is HSBC behind this major Asian Esports event and the Hong Kong team, but the brand is also leveraging its platform to support the team fighting for their dreams so that an even wider audience is reached.
Brian Hui, Head of Customer Propositions and Marketing for Hong Kong at HSBC, said, “Esports is not just about gaming – it denotes the passion and efforts of our new generations putting into realizing their dreams. This is why we hope to mobilize the city to support Hong Kong’s top esports athletes with this new ‘Everybody Game On’ platform. Our support for Esports also reflects our dedication to being the ‘best support’ in everyone’s financial and gaming journey. We wish our incredible Hong Kong team every success at the Hangzhou Asian Games.”
First time-ever Cantonese livestream
HSBC is introducing the Asian Esports Games Live with Cantonese commentary. In the next two weeks, consumers will immerse themselves in the live streams and watch the action happen in real time! The live stream will be streamed on the HOY TV official Facebook page and the Cyber Games Arena YouTube channel. Additionally, interactive mini-games will be launched during the live broadcast, with Esports equipment up for grabs.
Mobile esports arena in town
This title sponsorship of the Asian Games Esports online live broadcast was just the beginning. HSBC will continue to promote Esports in the future, while also constantly launching new digital wealth management solutions, becoming everyone’s “best support” on the road to wealth management and esports.
