Idris Elba takes Sky Cinema subscribers on an action-packed ride

LONDON, UK — Subscription channel Sky Cinema has always brought movies to its viewers. Now, however, it has offered viewers the chance to go to the movies, with two free tickets every month to Vue cinema. To promote the deal, Sky launched a dynamic new film, produced by Birth Productions, which breaks the fourth wall, sending the audience on a cinematic adventure through the streets with Idris Elba.

Your Ticket to the Big Screen begins with a scenario any Sky Cinema viewer can relate to as Idris and his nephew settle in to watch a movie. Suddenly, they’re a part of a gripping, action-packed movie themselves, starring Idris and his nephew as The Sidekick. They’re whisked away in their armchairs, exploding through the glass doors out onto the streets at breakneck speed in an exhilarating scene, akin to the heart-pounding thrill rides from Fast and the Furious. In the adrenaline-filled sequence that follows, the pair race by traffic, fly around corners and down steps, gripping hands Thelma & Louise-style as they veer towards a roadblock before surviving a dramatic explosion and landing directly in front of a Vue cinema where, thanks to their subscription with Sky Cinema, they have two free tickets.

For Director Rodrigo Valdes, making the film, and the offer, memorable, meant centering the focus on the action, creating a cinematic experience within itself. The 60-second spot is an homage to some of the most celebrated movies in cinematic history — Italian Job, Ferris Bueller’s Day Off, Back to the Future, Baby Driver — and pays tribute to the most iconic car chases in filmdom. Thanks to the film’s visual language, the audience experiences the speed and thrill of the riveting action, leaving them gripping their seats.

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Rodrigo Valdes

Recently, Rodrigo was the Second Unit Director on Beverly Hills Cop 4, produced by Jerry Bruckheimer, starring Eddie Murphy, Kevin Bacon, and Joseph Gordon-Levitt, and set to be released by Netflix in 2024.

A significant portion of Rodrigo’s career has been spent traversing the world shooting the biggest and most action-packed TV commercials for high-end companies, such as Am I Dreaming [Rodrigovaldes.TV], which was produced for Visit California and aired during Super Bowl LVI to wide acclaim and recognition. Other notable companies he has directed commercials for include Mercedes Benz, Netflix, Peta, and Toyota.

Rodrigo’s work stands out due to its striking visual nature, strong narrative core, and great sense of humor. On the film and television side, Rodrigo has A Billion to One set up at Amazon Studios, as well as God Save The Empress, a TV Series in development.