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Israel Women’s Network’s film by BBR Saatchi & Saatchi answers: ‘Why do we need a Women’s Day in 2023?’

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TEL AVIV, ISRAEL – Every year, as Woman’s Day approaches, the constant stream of questions arise: “Why do women even need their own day anymore?,” “It’s 2023, don’t they have enough equality?,” “What else do you want?”

This year, the Israel Women’s Network teamed up with the advertising agency BBR Saatchi & Saatchi to put an end to these questions by using this film to showcase real women addressing the issues women continue to face even in 2023.

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CREDITS

Agency – BBR Saatchi & Saatchi
CEO – Shelli Shamir Kinan
Creative VP – Yigal Ezra
Creative team – Abigail Yeshua and Shlomo Koves
Customer management – Shahar Atal
Traffic – Ronit Duanis
Production – Orly Wilensky
Studio manager – Leah Weiser
Edit video – Omri Rotman
Photographer – Tom Sofer

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