MANILA, PHILIPPINES — Get ready to meet the new crew that’s set to redefine nights out. PepsiCo Philippines has launched its newest innovation, Hard Mountain Dew, now with a 5% alcohol kick, alongside a new trio featuring James Reid, Jericho Rosales, and Juan Karlos.
These three icons of excitement and adventure are coming together for the first time, bringing their unique flair to the bold new Hard Mountain Dew — the ultimate drink for fun, epic, and unforgettable nights. Their vibrant personalities and thirst for adventure perfectly embody the free-spirited and thrill-seekers who want to have a memorable night.
Whether at a party, heading out for a weekend escape, or simply looking to add extra buzz to hangouts, Hard Mountain Dew, with a 5% alcohol kick and 95% vibes, is the perfect fuel for a night guaranteed to be 100% epic.
“We’re thrilled to launch the all-new Hard Mountain Dew in the Philippines with James, Jericho, and Juan Karlos,” said Ray Philip Pine, Marketing Director of PepsiCo Philippines. “We believe they perfectly represent the spirit of Filipinos who love to have a good time and live life to the fullest with the help of a refreshing burst of Mountain Dew and that 5% alcohol kick.”
James Reid shared, “We’re very excited about the launch of Hard Mountain Dew as it’s all about having a good time and making the most out of every moment with your tropa. I’m ecstatic to be a part of this crew and bring this new vibe to the Philippines.”
Hard Mountain Dew is now available in two flavors: Original for the same citrusy flavor with an alcohol kick, and Beach Blast for a hint of tropical fruits. You can grab your 330mL cans in select supermarkets, convenience stores nationwide, and online-selling platforms for consumers of 18 years and above. It’s time to try it with your squad and experience the new formula for an epic night!
Follow Hard Mountain Dew at Facebook, TikTok, Instagram, and YouTube at @hardmountaindewph and @HardMtnDewPH on X (formerly Twitter) and get ready to say hard yes to that epic kind of nights. Drink responsibly. #HardYesToHardMountainDew
