Campaign SpotlightPress Release

Jollibee Chickenjoy launches Christmas campaign with promise of ‘pasko-est’ and tastiest holiday celebration

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MANILA, PHILIPPINES — Christmas is truly a one-of-a-kind celebration in the Philippines. As the special day approaches, Filipinos pour their hearts into making the season more joyful and memorable for their loved ones. From festive reunions to thoughtful gifts, everything about Christmas in the Philippines goes “all-out.” 

When it comes to gatherings, no Filipino celebration is complete without the best food that brings everyone together. At the center of countless Filipino tables is none other than Jollibee Chickenjoy – the perfect dish for an all-out Christmas celebration. Known for its “crispylicious” skin and “juicylicious” meat, Chickenjoy has been a part of Filipino families’ Christmas celebrations for generations, bringing not only the best in taste, but also the best in joy.

Jollibee conveys this message in their new Christmas campaign with the tagline “Para Pasko-est, Chickenjoyest!” To make Christmas truly “Pasko-est” – the most joyful and memorable it can be – there’s no addition quite like Jollibee’s Chickenjoy.

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The campaign showcases Jollibee’s latest TV commercial featuring Anne Curtis, who joins a lively celebration made even more joyful by Chickenjoy. With Chickenjoy adding a special touch to every gathering, the celebration comes alive with gift-giving, dancing, singing, and sharing lighthearted moments that truly capture the spirit of Christmas.

“Chickenjoy isn’t just the best in taste, it’s also the best in joy that can elevate every celebration.  We want our customers to have an all-out, joy-filled holiday season, and they can always count on Chickenjoy to make their moments with loved ones even more special,” said Luis Berba, Jollibee Philippines Marketing Director for Masterbrand, Chickenjoy and Beverages. 

So this Christmas season, head to your nearest Jollibee and go all-out with the one and only Chickenjoy, available via dine-in, take-out, or drive-thru. You can also have it delivered via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

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