NEW YORK, USA – In a clever twist on the traditional PSA, Karma Scale dishes out climate consciousness with a side of razor-sharp comedy. Fronted by D’Arcy Carden and directed by Tinygiant’s Stoney Sharp, this new spot from Yellow Dot Studios blends wit, visual playfulness, and a punchy message to make the topic of food waste not only digestible.
Written by Casey Rand, Karma Scale flips the script on doom-and-gloom environmental messaging, opting instead for fast-paced humor, striking visuals, and animated karma metaphors that bloom (or wither) with our daily food decisions. At the helm is Stoney Sharp, whose storytelling chops from Billy on the Street to Comedy Bang! Bang! bring a dynamic, comedic rhythm to a message that matters.
Sharp’s direction transforms what could have been a static PSA into a vibrant, multilayered storytelling experience. The titular scale becomes an animated character in its own right, thanks to subtle yet impactful VFX, a creative choice that adds whimsy to the message without undercutting its urgency.
And it’s that balance of humor with heart, comedy with consciousness that makes Karma Scale stand out in the content clutter. Sharp, known for his visual sensibility and irreverent tone, packs the piece with fact-driven insights. The result? A PSA that feels less like a lecture and more like a must-share.
CREDITS
Director – Stoney Sharp
Producer – Carl Fieler
Production Coordinator – Michelle Morte
Managing Director – Staci Roberts-Steele
Executive Producers – Adam McKay, Staci Roberts-Steele, Anna Wenger
Director of Photography (DP) – Christopher Hamilton
Production Coordinator – Brittney Badduke
1st AC – Patrick Geraghty
DIT – Benjamin Crump
Gaffer – Jonathan Shrader
Key Grip – Ben Sherman
Production Designer – Ayaka Ohwaki
Sound Mixer – Benjamin Chan
Costume Designer – Rachel Meyers
Makeup Artist – Molly Greenwald
Hair Stylist – Stephanie Rives
Editor/VFX – Chris VanArtsdalen
