Campaign SpotlightPress Release

KFC brings to life fan creations for International Fried Chicken Day

Sponsor Digicon

MANILA, PHILIPPINES — KFC welcomed International Fried Chicken Day 2024 with a unique call to fried chicken lovers: to unleash their cravetivity and create the ultimate KFC snack.

KFC’s promised, in return, to turn 11 of the craziest and most exciting snack inventions into real finger lickin’ good food.

Among the winning KFC “Crave Generator” entries brought to life:

A feast for the imagination

KFC has been known to think outside the bucket and boldly experiment with new chicken flavors and menu concepts. When KFC lovers let their imaginations run, unconventional snacks came out that combine the sweet with the savory, like the Donut Zinger. They are a “more portable” version of the OG cake, like the mashed potato muffin with hotshots center, or reimagine a Filipino classic, like the KFC Pares Overload.

Sponsor

From screen to reality

From July 04 until International Fried Chicken Day on July 06, KFC fans used Meta’s AI sticker feature on Stories to design and share their dream KFC snacks on social media using the hashtag #KFCInternationalFriedChickenDay.

The fans delivered on the ingenuity, so KFC delivered on its promise — bringing the 11 chosen creations from the virtual world to the real world. KFC also invited the lucky snack innovators so they could witness their mouth-watering inventions come to life and satisfy their cravings.

Visit KFC’s official Facebook and Instagram pages or explore #KFCInternationalFriedChickenDay to check out the creations.

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button