SYDNEY, AUSTRALIA — Marking the return of its fan-favorite range “Hot & Spicy,” KFC has launched a new campaign claiming “The Flavor Has Spoken,” via Ogilvy.
The new campaign features a series of Hot & Spicy eating moments that leave people unable to speak coherently – all because its flavor has literally spoken. It was developed by Ogilvy in conjunction with KFC agency partners Ogilvy PR, EssenceMediacom, AKQA, and Design Intoto.
Tami Cunningham, CMO at KFC Australia, said the KFC Hot & Spicy range first debuted back in 1991, with fans calling for its return ever since: “The return of our fan-favorite Hot & Spicy has not only enabled us to have some fun with our ‘Did Someone Say KFC’ brand asset, but it’s also offering fans yet another unforgettable KFC flavor experience.”
As part of the campaign, an activation developed by Ogilvy PR will also see the Hot & Spicy range featured at a world-first “Colonel’s Spice House” restaurant experience in Sydney’s Spice Alley in partnership with TikTok star Dimsimlum, along with a range of other pre-launch activities across multiple platforms.
Aisling Colley, Managing Partner at Ogilvy Sydney, added: “Using ‘Did Someone Say KFC’ was a no-brainer when it came to the problem we were aiming to solve – standing out as the original Hot & Spicy and showcasing the real flavor that is next level. Can’t-talk-properly-next-level. This integrated body of work delivers on craving and unmatched experiences to satisfy the ever-changing needs of KFC’s customers – and in a very playful way.”
Credits:
Strategy and Creative – Ogilvy
PR – Ogilvy PR
Digital – AKQA
Media – Essence Mediacom
In Restaurant – Design Intoto
Production – Hogarth
Production Company – Hooves
Film Director – Jason Perini
Stills Photographer – Karima Asaad
