RIYADH, SAUDI ARABIA – The Last Crescendo, a visually arresting promo was revealed for Riyadh Season’s much-anticipated showdown between Artur Beterbiev and Dmitry Bivol. Created by BigTime Creative Shop in collaboration with production house ProdCo and visual effects studio Juice, the campaign capitalizes on the sport’s storytelling and visuals.
Directed by Alan Masferrer and produced by ProdCo, the commercial frames the fight as an awe-inspiring mythological battle—melding the grandeur of classical art with the raw intensity of modern combat sports. Set against the backdrop of a frescoed cathedral, the promo elevates boxing to a near-divine narrative of power, grace, and legacy.
Juice’s mastery of VFX was key to bringing this vision to life. From intricately designing a championship belt-adorned chandelier to crafting AI-enhanced matte paintings and dynamic crowd compositions, every frame was meticulously built to amplify the operatic intensity of the fight.
“At Juice, we worked with intricate 3D design of a championship belt-adorned chandelier and the fresco-inspired ceiling, to AI-enhanced matte paintings and dynamic crowd compositing, every detail was crafted to amplify the operatic intensity of the fight. The final touch, the chandelier shattering, was practically executed on set, but we refined and enhanced it through complex compositing, symbolizing not just the clash of champions, but the breaking point where legends are made.” said Olga Rabiecka, Producer at Juice.
The commercial has already received widespread acclaim. TalkSPORT praised the opera-themed trailer for its goosebump-inducing effect, while TNT Sports’ promo generated significant viewer engagement, heightening anticipation for the event.
Credits:
Client: Riyadh Season
Agency: Big Time Creative Shop
Production Company: ProdCo
Director: Alan Masferrer
VFX & Post-Production: Juice
Sound Design & Mix: Caron
Music: KO Music
Color & Conform: Time Based Arts
Additional VFX: CGF Visual Effects Studio, Fall Sins
