LONDON, UK — Leo Burnett and McDonald’s have relaunched the Saver Menu with “Actually Get Your Money’s Worth,” designed to highlight the range of affordable products available to cost-conscious consumers.
The campaign, featuring four short films, humorously contrasts the value of McDonald’s Saver Menu with a portion of an expensive purchase. Through relatable, tongue-in-cheek scenarios, this series presents the Saver Menu as a true win for those looking to make the most of their money across the UK and Ireland.
“Actually Get Your Money’s Worth” debuted on November 06 with the launch of McDonald’s new Chilli Double Cheeseburger, showcased in a playful 20-second film. The spot humorously compares the generous portion of a £2.49 Chili Double Cheeseburger against £2.49 worth of a firework display. This comparison underscores McDonald’s commitment to offering value that truly satisfies.
Following this, three additional 10- and 20-second spots continue the comedic theme, highlighting other tongue-in-cheek scenarios like short-lived theme park rides and half-hearted driving lessons — all designed to emphasise that McDonald’s Saver Menu delivers genuine value at an affordable price.
The campaign spans AV/VOD, OOH, social media, press, radio, and digital platforms, running through 2025. AV spots will air alongside popular UK shows such as The Great British Bake Off, Gogglebox, and I’m a Celebrity…Get Me Out of Here!
OOH will do a lot of heavy lifting in showcasing McDonald’s Saver Menu. November 07 marked the strongest digital OOH coverage McDonald’s has ever had – and it was solely utilized for the Saver platform relaunch, including D6s, D48s, and extra-large sites. The coverage for the Saver platform relaunch will amount to approximately 2,500+ digital panels across the nation.
Press ads will reach a broad audience through outlets like Metro and The Sun, reinforcing McDonald’s as the go-to choice for great-tasting, affordable food.
The PR campaign also heroes the addition of the new Chilli Double Cheeseburger and reinforces the value of the Savers menu through an influencer and media engagement programme.
All media planning and buying was handled by OMD UK and PR by Red Consultancy,
“Actually Get Your Money’s Worth” is the latest evolution of McDonald’s longstanding creative platform, “Like Getting Your Money’s Worth,” originally launched by McDonald’s and Leo Burnett over a decade ago to celebrate meaningful value for customers.
Lucy Johnson, Marketing Manager at McDonald’s UK & IE, said, “We know people are looking for value now more than ever. This campaign is all about showcasing the brilliant value for money the McDonald’s Saver Menu offers customers in a fresh, comedic way.”
Andrew Long and James Millers, Creative Directors at Leo Burnett UK, added, “Everyone is watching their wallets, and this campaign really taps into that in a humorous way, touching on experiences that we can all relate to. We’re excited to show that you can still enjoy great food without breaking the bank.”
CREDITS:
CAMPAIGN TITLE: Actually Get your money’s worth
CLIENT: McDonald’s
ADVERTISING AGENCY: Leo Burnett
CCO: Mark Elwood
EXECUTIVE CREATIVE DIRECTORS: Andrew Long, James Millers
CREATIVE DIRECTORS: James Hodson, Jason Keet
SENIOR COPYWRITER: Helen Rogerson
SENIOR ART DIRECTOR: Owen Hunter Jenkins
CREATIVE DIRECTOR DESIGN: David Allen
DEPUTY CSO: Tom Sussman
PLANNING DIRECTOR: Ipeknaz Erel
SENIOR COMMS PLANNER: Imo Gowen
MANAGING PARTNER: Layla Potter
BUSINESS DIRECTOR: Jay Perry
ACCOUNT DIRECTOR: Karolina Dovgialo
SENIOR ACCOUNT MANAGER: Natasha Cawley
ACCOUNT EXECUTIVE: Lani Lawerence
SENIOR PROJECT MANAGER: Laura Taylor
AGENCY PRODUCER: Jennifer Fewster
MARKETING DIRECTOR: Matthew Reischauer
MARKETING MANAGER: Lucy Johnson
HEAD OF MARKETING: Ben Sherburn
BRAND MANAGER: Joe Light
CAMPAIGN ASSISTANT: Victory Goodness
MEDIA BUYING AGENCY: OMD
MEDIA EXECUTIVE BUSINESS DIRECTOR: Ellie Start
MEDIA BUSINESS DIRECTOR: Erin Kelley
MEDIA ASSOCIATE DIRECTOR: Elise Grimstone
MEDIA ACCOUNT MANAGER: Reilly Sadowski-Synnott
PRODUCTION COMPANY: MindsEye
DIRECTOR: Andrew Gaynord
PRODUCTION COMPANY PRODUCER: Lucy Benson-Brown
EXECUTIVE PRODUCER: Charlie Phillips
PRODUCTION MANAGER: David Gluckstein
DIRECTOR OF PHOTOGRAPHY: Leandro Filloy
EDITOR: Saam Hodivala, Shift Post
AUDIO POST-PRODUCTION COMPANY: Factory
SOUND DESIGN & MIX: Jon Clark
AUDIO PRODUCER: Emily Thomas
POST-PRODUCTION COMPANY: Black Kite Studios
VFX LEAD: Mark Stannard
GRADE: George Kyriacou
POST PRODUCTOIN PRODUCER: Hazel Gibson
ANIMATOR: Milan Mezei, Leo Burnett
