MANILA, PHILIPPINES — Listerine Philippines has launched its campaign on strengthening Filipinos’ oral hygiene. In 2018, results from the National Survey on Oral Health showed 72% of Filipinos have dental caries while 43% have gum diseases. Periodontal (gum) disease affects the tissues that surround and support the tooth, and is often characterized by bleeding or swollen gums, pain, and sometimes bad breath. When left untreated, gum disease could lead to tooth loss. In the Philippines, 7.5% of adults aged 20 and above have total tooth loss.
Dr. Tess Villarico of the Philippine Dental Association said during a roundtable discussion hosted by Listerine, “It is necessary that one habitually complements their brushing with flossing and using a mouthwash to maintain good oral health and hygiene. Brushing cleans accessible surfaces of the teeth that the toothbrush is able to reach, and flossing gets in between the teeth. The role of a good mouthwash is as an adjunct providing anti-microbial action against certain bacteria while reinforcing fluoride exposure, that’s why it’s important to be able to do all three regularly to ensure a clean whole mouth.”
Along with the launch of the campaign is an ad that shows how incorporating Listerine Total Care into one’s daily routine significantly enhances the effectiveness of oral care – up to 99.9% germ kill when used twice daily.
Kenvue Asia-Pacific Associate Director and Head of Scientific Engagement Dr. Ashita Bhatia said, “Listerine proves to be a highly effective antibacterial mouth rinse. Through the experiments we’ve shown, it is clear that Listerine Total Care is able to get rid of germs that cause plaque build-up, cavities, and gum problems.”
Miggy Gamboa, Marketing Manager for Oral Care, added, “This is why we want to remind everyone, not just the people in this room, but the general public to prioritize their oral health, complete the oral hygiene routine of brushing, flossing, and using a mouthwash like Listerine to get #CompleteMouthProtection.”
Listerine Total Care is available in leading drugstores, supermarkets, and on the official Listerine Lazada and Shopee shops online. To know more about Listerine, visit its official Facebook page.
