SYDNEY, AUSTRALIA — McDonald’s Australia is turning up the heat on fan passion with its latest McSmart Meal campaign, inviting customers to declare their loyalty to their ultimate Macca’s side.
This year, customers can personalize their meal with their favorite side, getting a Cheeseburger, Small Fries and a Small Soft Drink, and then choosing from four iconic McDonald’s sides – 3pc Chicken McNuggets, a Cheeseburger, a Chicken ‘n’ Cheese, or a Small Sundae – all for just $6.95.
The campaign celebrates this next level of choice with some unique personalities demonstrating their passion for some of Macca’s most-loved sides, whether they’re Sundae stans, Nug lovers, Cheeseburger buffs or Chicken ‘n’ Cheese fiends.
Tobi Fukushima, Head of Value, Promotions & Delivery Marketing at McDonald’s, said: “We know our fans love variety and value, so we’ve added more choice to the McSmart Meal. This campaign is designed to give our customers the flexibility to enjoy their meal, their way.”
Jack Nunn, Creative Partner at DDB Sydney, said: “McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.”
The high-energy push rolls out across film, out-of-home, and social, sparking the ultimate foodie face-off with one simple question: What side are you on?
Credits
Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD
Production Company: Photoplay
Director: Sarah Adamson
Post-Production: Heckler
