MANILA, PHILIPPINES — In case you missed it, Hard Mountain Dew’s “Hard Yes Fridays” has officially taken over the city’s hottest nightlife spots, turning them into epic venues for young partygoers looking to elevate their Friday nights.
This limited-run event series launched in Manila with its first bar takeovers at BSK Manila, 225 Bistro, and Loft by Unit 27, respectively, packed with excitement and Hard Mountain Dew energy. Attendees received free samples of Hard Mountain Dew’s 330mL cans and also enjoyed exclusive cocktail mixes, creatively crafted to highlight the bold flavors of this new 5% alcohol beverage.
Didn’t catch the first one? No worries! There are more Hard Yes Fridays to come. Just visit Hard Mountain Dew’s page every Wednesday to find out where the next one will be and it promises to deliver the same epic energy with even more surprises. Expect branded activities, special drinks, and the chance to win cool prizes and merch by participating in the night’s fun-filled games.
Elle Gaoat, Brand Manager of Hard Mountain Dew, said, “Hard Mountain Dew is all about thrilling adventures at night. We’re taking over Friday nights across Manila, so people can bring epic flavor and the right vibes to their nights.”
Hard Yes Fridays are packed with action, drinks, and unforgettable experiences. So don’t forget to drop by Hard Mountain Dew’s Facebook, Tiktok, and Instagram at @hardmountaindewph, and @hardmtndewph at X, gather your crew, and get ready to say “Hard Yes” to an epic Friday night with Hard Mountain Dew!
The Hard Yes Fridays events are part of the Hard Mountain Dew launch campaign by creative agency BBDO Guerrero and Nomad Agency, Inc.
