MUMBAI, INDIA — Manipal Hospitals, one of the leading healthcare groups, has wrapped its weeklong activity in Bangalore. Manipal Hospitals launched this awareness campaign in association with Bruhat Bengaluru Mahanagara Palike (BBMP) and Bengaluru Traffic Police (BTP) to raise awareness of cardiac emergencies.
Cardiac emergencies can happen anywhere and anytime. Imagine if it happened at a red stop light, how would you tackle it? As per a study, 20% of our travel time is spent waiting in traffic. So, it only makes sense to spread awareness about heart health where it grabs the most attention.
Creative agency Social Panga and Manipal Hospital collaborated to execute this tech-enabled campaign, where red lights were turned into heart shapes, to spread awareness about emergency medical support & educate the public on the simple step of how to give CPR in case of such emergency, dynamic QR codes installed at 15 prominent locations of the city.
Mr. Madhur Gopal, AVP – marketing & digital initiatives, Manipal Health Enterprises Pvt. Ltd., said, “It is surprising to see how the irregular shift in lifestyle has increased the number of cardiac cases in mid-aged people. Yet, in case of emergency, only 2% of Indians know how to give CPR or tackle emergencies. Medical emergencies can happen anywhere and anytime. Especially something like a cardiac arrest, where the person has only an 8-minute window to be saved. What if it happens in Bengaluru traffic? This campaign aims to create awareness on how to tackle emergencies and empower the people by teaching them the life-saving skills of CPR.”
Gaurav Arora, co-founder of Social Panga, said, ” This campaign is a great example of research, insight & tech enablement, In India people, 20% of their travel time in traffic, and just 2% of people know how to give CPR. Leading to a high percentage of people dying out of the hospital, because of a lack of awareness on how to act in such times of emergency.
With a perfect integration of Red light turning into a red heart light, we were able to get all kinds of right attention and how to react on such kind of emergency situations.”
The campaign used several touchpoints to educate people on how to tackle emergencies and provide CPR during heart-related emergencies like sudden cardiac arrest.
