COPENHAGEN, DENMARK — Volvo has a reputation as the quintessential family car, and in the new campaign for the XC90 model, the Swedish car brand shows why. Whether you are transporting half a dozen kids, a ridiculous amount of furniture, or going to the mountains or the sea, this SUV has got you covered.
Danish director Martin Werner once again proves his ability to elevate charming and relatable narratives in the campaign produced by Bacon and made with Swedish agency Stendahls.
CREDITS:
Production Company: Bacon
Director: Martin Werner
Executive Producer: Samuel Cantor
Producer: Oliver Kornberg Sand & Øystein Dyb
DOP: Rasmus Videbæk
1st AD: Stefan Danholm
Production Manager: Henrik Berthelsen
Production Coordinators: Emilie With & Marike Heukendorff
1st AC: Daniel Parmo
1st AC (2nd cam): Martin Samsøe
2nd AC: Kristoffer Høyer
Steadicam: Jonas Torp
Q-take: Kale Jessen
DIT: Allan Legarth
Gaffer: Morten Kildegaard
Best boy: Casper Bülow
Electrician ass: Tue Bengtsson, David Medina, Lasse Stryander
Key Grip: Christian Brøndum
Grip ass: Niels Milling
Production Designer: Simone Grau
Art Director: Mads Jørgensen
Props Master: Silja Cohn Jeppesen, Christian Rathmann, Jeppe Eb
Stylist: Pernille Holm
Stylist Asst.: Rita Holm
Hair & Makeup: Henrik Steen
Makeup ass: Ingeborg Wolf
Production Asst.: Esther Hertz
Runners: Ofelia Klitgaard, Ide Schiller, Hannibal Kornberg, Norman Ladefoged, Nikolaj Krebs, William Andrews, Frederik Pagh
Location Manager: Christian Sørup
Location Ass. Morris Allerup
Sound recordist: Peter Thorneman
Post Producer: Louise Ryge
Editors: Adam Nielsen & Peter Brandt
Colour Studio: TMLS
Colourist: Julien Alary
Junior Colourist: Malin Imerslund
Colour Assistant: Chrisremy Berreford
Colour Producer: Eli Mari Sandal
Post House: Gangsters
VFX & Online: Jonas Jäderholm
VFX: Roger Hallin
VFX: Kristian Livén
3D: Robert Landes
Post Producer Gangsters: Magnus Strömfelt
Sound Company: Chemistry
Sound Designer: Kevin Koch
Agency: Stendahls
Client
Global Head of Brand & Chief Creative Officer: Andreas Malm
Campaign Manager: Louise Ahlström
Creative Directors: Oskar Johansson & Gustav Johansson & Pontus Caresten Lychou
Art Director: Sooki Song Hörnestam
Art Buyer: Markus Kristensen
Rights Manager / Music & Talent: Carl Blom
