BOGOTA – In June 2016, McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to launch Titans Bootcamp, an ultra-fitness training program that combines cutting-edge exercise routines benefit of helping out people in need.
The program partners with NGOs to connect gym members who are willing to work out while in the service of helping communities in need. The workouts may include activities such as home rebuilding and construction, farming, recycling and garbage collection.
The Step Ahead program was conceived as a solution for people who are busy with work, family and other obligations, who want to stay in shape, but who also want to find time to help others.
Watch the video below:
Credits
Client: Step Ahead Fitness Studio
URL: stepaheadfitness.co
Agency: McCANN Colombia
CCO: Samuel Estrada
ECD: Alejandro Bermúdez
Creative Directors: Andrés Salamanca, Alejandro Salamanca and Daniel González Copywriters: Andrés Salamanca, Alejandro Chaves and Julián Triana
Art Directors: Alejandro Salamanca, Alexánder Barranco and Andrés López
Production Companies: Direktor Films and Akira Films
Executive Producer: Maria Palau and Aura Jaramillo
Film Director: Rafael Martínez and Sebastian López
Audio Production House: Laika
Client service: Santiago Camacho and Cristina Trujillo
Client Approval: Beto Gaitán and Andy Gaitán
