LIMA – McCann Lima presents the newly released 60” TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru.
The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture etc.. stating that Peruvian rather than settling for the established seek to create their own path, therefore they could only be satisfied by one of the best premium beers in the world.
Sponsor
The initiative encompasses digital actions and a second TVC is expected to be aired next June.
