MANILA, PHILIPPINES — Quick service giant McDonald’s has hijacked the gaming multiverse with “Unbranded Menu,” an open challenge to gamers to go hunt for McDonald’s “food-alikes” and then swap their inedible discoveries for actual McDonald’s items. It all started with the Philippines’ most popular gaming personality, Alodia Gosiengfiao, finding a Big Mac lookalike inside Grand … Continue reading McDonald’s and Leo Burnett Manila hijack food items in video games with ‘The Unbranded Menu’