LONDON, UK — McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery to arrive in its new OOH campaign, “McDelivery Anticipation.”
Building on the existing creative platform, “There’s nothing quite like a McDelivery,” Leo Burnett’s latest work for McDonald’s features a series of three executions shot by renowned photographer, William Green.
Each shot shows people excitedly peeking out of their windows as they eagerly wait for their McDonald’s to arrive. The creative, which depicts people in their real homes, was based on the insight that there is no feeling quite like the excitement of waiting for a McDelivery.
The work is now live on digital out-of-home billboards.
Kat Howcroft, Director for Digital and Media at McDonald’s UK, added: “This campaign taps into the eagerness we all experience when waiting for a McDelivery to arrive, each shot captures that small moment of joy that is felt on arrival, where the anticipation of a Maccies breakfast, or a Friday night Sharebox, is all you can think about it in those few minutes. We are excited to bring to life this fan truth in a fun out-of-home campaign that we hope will resonate with our customers.”
James Millers and Andrew Long, Executive Creative Directors at Leo Burnett UK, said: “Although there are more options for online food ordering than ever before, McDonald’s is truly a category of one – from the iconic products to the relatable rituals, there really is nothing quite like a McDelivery. This latest campaign builds on that platform by focusing in on the feeling of anticipation we can all relate to when we’re waiting for our McDelivery to arrive, with beautifully observed photography.”
Credits:
CAMPAIGN TITLE: McDelivery Anticipation
CLIENT: McDonald’s UK
ADVERTISING AGENCY: Leo Burnett UK
CCO: Mark Elwood
ECD: Andrew Long & James Millers
SENIOR CREATIVE: Joe Miller
DESIGN DIRECTOR: Phil Bosher
BUSINESS DIRECTOR: Tom Molyneux
ACCOUNT DIRECTOR: Alice Pavey
SENIOR ACCOUNT MANAGER: Nicola Kuan
ACCOUNT EXECUTIVE: Hannah Sonde
PROJECT MANAGER: Laura Taylor
SENIOR PRODUCER: Jasmine Wilson
PRODUCTION COMPANY: PLEAT, Prodigious
PHOTOGRAPHER: William Green
McDonald’s Brand Team:
CHIEF MARKETING OFFICER, S.V.P: Michelle Graham-Clare
DIRECTOR OF DIGITAL & MEDIA: Kat Howcroft
HEAD OF CONSUMER COMMUNICATIONS & PARTNERSHIPS: Louise Page
SENIOR BRAND MANAGER: Harry Jessop
ASSISTANT BRAND MANAGER: Samuel Hewitt
CAMPAIGN ASSISTANT: Aleksandra Bubieniec
Agency Partners
MEDIA: OMD UK
