LONDON, UK — This January, Leo Burnett and McDonald’s are taking the “Like Getting Your Money’s Worth?” platform to new heights – launching the “Money’s Worth Media” campaign with an oversized OOH ad, showing that even McDonald’s isn’t above a far-fetched attempt to get a bargain.
The impactful launch poster occupies a $48 site, but instead of sitting within the confines of the normal poster, it spills over the edge onto the surrounding wall, showing McDonald’s attempt to get the most value out of their media site. It is the first of a series of “money-saving” media tactics from the brand.
This work is the latest campaign within McDonald’s “Like Getting Your Money’s Worth?” platform, which has been running for eight years.
James Millers and Andrew Long, Creative Partners at Leo Burnett UK, said, “Like getting your money’s worth’ is one of McDonald’s longest-running platforms, yet it has never felt more culturally relevant than it does right now. This latest campaign for our Saver Meal Deals aims to bring a smile to the nation’s face by celebrating Britain’s shared love of getting a great deal, in a fun, populist way.”
CREDITS:
Campaign Title: Saver Meal Deals
Client McDonald’s
Advertising agency: Leo Burnett UK
CCO: Mark Elwood
Creative partners: James Millers, Andrew Long
Copywriter: Josh Merriam, Chanelle Merriam
Art Director: Josh Merriam, Chanelle Merriam
Designer: Gurcan Ergur
Planner: Hamish Cameron
Project Manager: Laura Taylor
Business Lead: Jay Perry
Account Team: Alice Pavey, Sian Davidson, Natasha Meisel, Simran-May Kaur Johal
Media Buying Agency: OMD
