LONDON, UK — Merchant Gourmet, the UK’s leading pulses and grains brand, is embarking on a marketing campaign planned by Yonder Media that harnesses the power of some of the UK’s most popular podcasts.
It sees Merchant Gourmet sponsor Fearne Cotton’s Happy Place, James Acaster & Ed Gamble’s Off Menu, Dr. Rupy Aujla’s The Doctor’s Kitchen, and Food for Thought, presented by Rhiannon Lambert.
In each podcast, the hosts will create their own bespoke and personal brand endorsement for Merchant Gourmet, themed around the concept of creating delicious and nutritious lunchtime meals that are easy to prepare and better for the planet. Merchant Gourmet’s Lunch Made Simple campaign aims to help Brits revive their lunch break, following recent research revealing that 65% of Brits are feeling uninspired by lunchtime meals.
At the same time, the brand will appear in a series of ads running across the Acast Podcast Network’s Food & Drink category. The month-long campaign will see Merchant Gourmet’s lunchtime message reach over 500,000 listeners facing the eternal question of what to have for lunch.
Merchant Gourmet Managing Director Richard Peake commented: “We’re really excited to be sponsoring podcasts for the very first time – using trusted voices to reach our target audience with our Lunch Made Simple Campaign. We want to show how making simple, sustainable changes to your habits can save you time and money while providing new and exciting, plant-based inspiration with our tasty range of pulses and grains.”
Yonder Media Founder and Managing Director Ed Cox shared: “Merchant Gourmet is well known for its high-quality ingredients and healthy pulses and grains and there is a huge opportunity for the brand to become a lunchtime staple, especially with the increased rates of working from home. Its ready-to-eat range balances health, taste, and convenience, making it perfect for those looking for a convenient and healthy lunchtime meal.”
The podcast sponsorships begin on September 12 and will run until October. Further activity is planned for Pinterest, aimed at 18- to 34-year-olds who are interested in food and drink, health, and plant-based recipes.
Merchant Gourmet has spent the last 30 years sourcing and creating the best plant-based ingredients from around the globe. Today, the brand continues on its mission to inspire more people to eat more plants, by making small, sustainable changes that are better for their health and the planet.
Best-known for its colorful pouches of pulses, grains, and top-selling chestnuts, Merchant Gourmet continues to pioneer new and exciting plant-based products that are simple to prepare and taste delicious.
