MANILA, PHILIPPINES — Mobile Legends: Bang Bang Philippines has launched its localized ALLSTAR campaign, “Be the Bida.” The project by international gaming developer and publisher MOONTON Games will unveil various activities that aim to encourage Filipino fans to be their own superstar despite how busy Filipino students, workers, or couples can get.
“Each day, we get too busy with our acads, work, or other activities that we forget about our dreams. With our campaign, we hope to spark joy once again and excitement for our fans to connect to their aspirations,” said Alyssa Mae Calicdan, MOONTON Games Marketing Manager for Gaming. “MLBB has been a part of Filipinos’ daily lives and we’d like for the game to help unleash the superstar in them.”
For the first phase of the campaign, MLBB Philippines will release Be The Bida video series that will narrate the hardships students, workers, and couples experience that hinder them from achieving their dreams. The first video will highlight how playing MLBB will help boost graduating students’ confidence in achieving what they want to be as soon as they graduate.
The second features a hardworking employee who barely finds time to relax and have fun. The intensive workload and competition within the workplace brought a lot of pressure on the workers, but with MLBB, the main character will unleash her fun side and influence other workers around her.
Lastly, the final episode will highlight the life of a couple and show how MLBB could allow them to relax and play after a tedious day, and help them have fun while taking responsibility as parents. The short film streams on April 03.
That’s not all! There will also be activities in-game such as the ALLSTAR Last Encore that runs until 30 April. Filipino gamers can get Wish Skin Fragments and exchange them for any of the returning exclusive skins listed in the said event.
An upcoming Be The Bida Music Carnival will also be held to welcome Filipinos on ground to give Filipinos a platform to celebrate and express their talents through on-ground activities. More details will be shared via official MLBB Philippines Facebook page.
Know more about the Be The Bida campaign by following Mobile Legends: Bang Bang: Facebook, YouTube, TikTok, and Twitter.
