MANILA, PHILIPPINES — In the hustle and bustle of metro cities, heavy traffic’s ceaseless ebb and flow is the norm. Amid this challenge, a single question persistently stands: “Will I punctually make my appointment?”
The central character in MOVE IT‘s latest whimsical video experiences this urban predicament. The character’s tension — arriving at an unusual scene where a winged TV reporter is interviewing his family — underscores the impact of transportation challenges on commuters’ ability to attend critical events. The lack of context only amplifies the surreal nature of the situation.
To end the suspense of watching the original video, MOVE IT invites viewers to book a MOVE IT ride and uncover the true unfolding of events. In the alternate rendition of the video, the storyline diverges, underscoring MOVE IT’s commitment to helping every passenger reach their crucial engagements.
The online video showcases MOVE IT’s pledge to every passenger: “Aabot ka sa ganap.” This promise primarily concerns the platform’s efficient booking time. According to records, passengers can now secure a MOVE IT booking in as little as two minutes compared to the previous year.
A reliable transportation option
MOVE IT’s confidence in promising “Aabot ka sa ganap” stems from its many efforts to improve the efficiency and productivity of its fleet of rider-partners – ensuring its supply of professional moto-taxi service providers meets the demand of Filipino commuters.
- Improved Supply: The MOVE IT team has expanded its capacity to assess and upskill many rider-partners. After undergoing professional training and assessment, these partners are seamlessly integrated into the MOVE IT platform. This year, MOVE IT has launched a rider-onboarding caravan in diverse areas across Metro Manila, Cebu, and Cagayan de Oro, optimizing the allocation of slots for its services in these regions.
- Auto-Accept Booking: The Auto-Accept Booking feature is an opt-in tool for MOVE IT rider-partners. It intelligently assigns passengers who are located within a specific radius of the rider-partner’s current passenger’s drop-off point. This feature facilitates back-to-back bookings for rider-partners, enhancing their productivity and enabling them to serve more passengers.
- Set Destination: Rider-partners’ productivity is enhanced by effectively assigning them passengers headed towards their final destination, even while they are on their way home. This efficient allocation ensures that no trip is wasted and effectively maximizes the use of their time and resources.
- Heatmap: This feature strategically directs MOVE IT rider-participants towards areas of high demand, effectively aligning the supply of moto-taxi service providers with locations where a substantial number of passengers are seeking rides.
MOVE IT General Manager Wayne Jacinto shared, “Ang pangunahing layunin namin sa MOVE IT ay tanggalin ang alinlangan ng mga komyuter kung mayroon ba silang masasakyan na maghahatid sa kanila sa kanilang mga destinasyon. Kaya ang simple naming pangako ay aabot ka, kahit ano pa ‘yang inyong ganap. Ang kumpiyansa na maipangako ito ay bunga ng sipag at dedikasyon ng aming libo-libong rider-partners. Mula noong aming relaunch noong 2023, kami ay patuloy na nagtitiyak sa aming mga pasahero na ang MOVE IT ay maghahatid ng serbisyong maasahan, ligtas, at tapat.”
