MANILA – For Valentine’s Day 2016, NESCAFÉ—together with the celebrity tandem of Alden Richards and Maine Mendoza—used the social media platform Twitter to brew a first-of-a-kind social content execution in the country.
Ngayong Valentine’s Day, mas masarap MUGing sweet. Swipe to #StartTheKilig! #PambansangCoffeeDate pic.twitter.com/GRGd3grqCv
Sponsor— NESCAFÉ Philippines (@NescafePH) February 14, 2016
Ngayong Valentine’s Day, mas masarap MUGtawanan. Swipe to #StartTheKilig! #PambansangCoffeeDate pic.twitter.com/U6DpmigRuT
— NESCAFÉ Philippines (@NescafePH) February 14, 2016
Ngayong Valentine’s Day, mas masarap MUGlambingan. Swipe to #StartTheKilig! #PambansangCoffeeDate pic.twitter.com/fAF4tpKHZg
— NESCAFÉ Philippines (@NescafePH) February 14, 2016
Ngayong Valentine’s Day, mas masarap MUGkulitan. Swipe to #StartTheKilig! #PambansangCoffeeDate pic.twitter.com/xjoDRBqpXf
— NESCAFÉ Philippines (@NescafePH) February 14, 2016
Ngayong Valentine’s Day, mas masarap MUG-eye to eye. Swipe to #StartTheKilig! #PambansangCoffeeDate pic.twitter.com/skua2cKmve
— NESCAFÉ Philippines (@NescafePH) February 14, 2016
Ngayong Valentine’s Day, mas masarap MUG-coffee date. Swipe to #StartTheKilig! #PambansangCoffeeDate pic.twitter.com/LbwWRefGNN
— NESCAFÉ Philippines (@NescafePH) February 14, 2016
MUGsama-sama tayo this Valentine’s Day. Tap to #StartTheKilig pic.twitter.com/TdYDjlVw9U
— NESCAFÉ Philippines (@NescafePH) February 12, 2016
The tweets featured GIFs that could be swiped to #StartTheKilig and reveal the tandem in even more kilig-worthy moments.
The results were phenomenal, with 14-day data from Twitter Analytics showing never-before-seen organic results. NESCAFÉ and McCann Worldgroup Philippines are now sharing the results from this execution to show how unique creatives, inspired thinking, and an ambassador-led approach can result in outstanding organic numbers on the Twitter platform.
