BANGKOK, THAILAND — Spoilers are every mystery fan’s worst nightmare. But what if a spoiler wasn’t just a possibility, but a certainty? Enter The Spoiled Flowers Billboard, Netflix Thailand’s audacious campaign that doesn’t just tease an ending but it reveals it, one petal at a time.
To promote Dalah: Death and the Flowers, a gripping whodunnit that revolves around a floral designer with a deadly secret, VML Group Thailand crafted a campaign that mirrors the show’s unraveling suspense. In the heart of Bangkok, a breathtaking billboard bloomed with fresh flowers, an elegant tribute to the artistry of the series’ protagonist. But as days passed, beauty gave way to decay, and with it, the ultimate revelation – hidden beneath the withering petals, the face of the killer emerged.
It’s a bold move in a country where spoilers spread like wildfire. According to Netflix Thailand, fans only have a 7–10 day window before their feeds become a minefield of plot giveaways. Instead of resisting the inevitable, the streaming giant embraced it—turning the fear of spoilers into an unmissable invitation to watch.
With The Spoiled Flowers Billboard, Netflix isn’t just selling a series but it’s redefining the viewing experience. In an era of instant spoilers, the campaign transforms watching into a thrilling race against time. Blink, and you just might miss the mystery before it wilts away.
CREDITS
Client: Netflix Thailand
Head of Marketing: Ranus Srirungruangdeja
Film & Series Marketing Manager: Wanrawee Tangsuwan
Marketing Production Manager: Narin Suwannawet
Advertising Agency: VML Group Thailand|
Chief Executive Officer: Parattajariya Jalayanateja
Chief Creative Officer: Park Wannasiri
Group Creative Director: Natkanate Ruengrujmethakul
Associate Creative Director: Stefania Kijjaroentorn, Warangrat Rattanabumrung
Senior Copywriter: Rujrada Rienvatana
Art Director: Nutkritta Lertpitiwatana
Creative Service Director: Wascharin Pongsirivilas
Project Manager: Nutthapol Thani
Production Director: Jiroj Mechoojit
Producer: Chayanist Robard
Business Director: Sirina Shinkhem
Account Director: Lallalita Kumkhuntee
Account Manager: Phattrakorn Phatthanachan
Head of Strategy: Sakila Banyan
Strategy Manager: Sirada Sriteeraroj
Production & Floral Designer: IN BLOOM
Production House: LETSGETNUTS
Media Agency: H+
Social Media Agency: The Secret Farm
