MANILA, PHILIPPINES — Startup inDrive takes it journey of finding meaning and purpose to a documentary film that offers audiences a rare glimpse into the heart and soul of the company with never-before-seen footage and candid stories from the individuals at inDrive’s roots, including founder and CEO Arsen Tomsky.
This special content dives deep into their initial vision and the philosophy fueling inDrive. Viewers will be treated to insightful moments and pivotal turning points that have never been shared publicly, shedding light on the profound impact inDrive has had on communities.
Far from being a run-of-the-mill corporate film, this narrative delves deep into the butterfly effect of positive impact, illustrating how inDrive’s initiatives have rippled through communities, creating waves of change that extend far beyond their initial touchpoints.
In the frozen Yakutsk winter, a group of people band together against the unfair price collusion of taxi companies that leaves people stranded in the cold. They gained immense popularity and evolved into the world’s premier app for fair rides.
It’s a simple enough idea, but it carries the potential to be revolutionary. From this frozen seed, a collective stance against injustice, inDrive takes root. Today, the company has grown to become the world’s second-largest ride-hailing app, operating in over 700 cities in 46 countries, fuelled by deep-seated ideals and ambitions that extend far beyond profit.
inDrive wants to reimagine capitalism, no less: to put people back in control, restore their freedom to choose, and so make their lives better.
Founder and CEO of inDrive Arsen Tomsky said, “We should focus on the path, on the journey. And if you do something important for you, that is very meaningful for you, and you develop an external environment during that journey, you are getting more and more with each step. And that is something which nobody can take from you. Even if you don’t reach a peak, you will have something available to you.”
The piece is directed by Greek filmmaker Theo Papadoulakis, whose acclaimed work highlights his skill in depicting ordinary people in extraordinary circumstances. Papadoulakis’ ability to capture the human spirit’s resilience has earned him over 70 international awards.
Person by person, the documentary tells inDrive’s story. From the remarkable individuals in Nigeria, Indonesia, Mexico and beyond, who use the ride-hailing app to take control of their futures, to the communities who take their chance to move forward.
From Arsen Tomsky, the company’s visionary CEO, who overcomes challenges, both personal and social, to take an idea to the world, to the employees who come on board to help inDrive evolve and grow, fuelled by shared values and a common goal.
Watch the film here.
