MANILA, PHILIPPINES – Hepmil Philippines has just leveled up its leadership game by welcoming Joanna Chan Mojica as Chairperson of the Board. Known for her transformative impact on the Philippine advertising industry, Joanna’s appointment is a game changer for Hepmil as it continues to accelerate its growth in the digital space.
In her new role, Joanna will advise and report directly to Hepmil Media Group CEO Karl Mak while partnering closely with Erwin Razon, General Manager of Hepmil Philippines. Her appointment underscores Hepmil’s ambition to lead the charge in the Philippines’ booming digital advertising and creator landscape.
Joanna Chan Mojica outlined her vision for Hepmil’s future: “The landscape of content and advertising is shifting—audiences crave authenticity, brands seek cultural relevance, and creators are at the forefront of this evolution. Hepmil Philippines is in a unique position to drive this transformation, bridging the gap between brands and creators in a way that is both strategic and impactful. I look forward to contributing to this journey, while also continuing to champion innovation across the broader media and marketing ecosystem.”
Since its inception in 2018 as a subsidiary of Hepmil Media Group, Hepmil Philippines has skyrocketed to the forefront of digital advertising, working with some of the country’s most beloved brands, from Jollibee to Unilever. Its award-winning campaigns, including the iconic Generation Joy program with Jollibee, are just the beginning. With a workforce set to exceed 100 employees by the end of 2025, Hepmil’s growth story is one to watch.
Erwin Razon, General Manager of Hepmil Philippines, added, “Joanna brings unmatched expertise and a legacy of leadership to our team. Her strategic vision aligns perfectly with our mission to innovate and grow in this dynamic industry. With her steering the board, we’re poised to set new benchmarks for excellence.”
