20";display:block;height:0;overflow:hidden}.clearfix:after{clear:both}.tie-container,#tie-wrapper{height:100%;min-height:650px}.tie-container{position:relative;overflow:hidden}#tie-wrapper{background:#fff;position:relative;z-index:108;height:100%;margin:0 auto}.container-wrapper{background:#fff;border:1px solid rgba(0,0,0,.1);border-radius:2px;padding:30px}.theme-header{background:#fff;position:relative;z-index:999}.theme-header:after{content:"";display:table;clear:both}.theme-header.has-shadow{box-shadow:rgba(0,0,0,.1) 0px 25px 20px -20px}#menu-components-wrap{display:flex;justify-content:space-between;width:100%;flex-wrap:wrap}.logo-row{position:relative}#logo{margin-top:40px;margin-bottom:40px;display:block;float:left}#logo img{vertical-align:middle}#logo a{display:inline-block}@media (max-width:991px){#theme-header.has-normal-width-logo #logo{margin:14px 0!important;text-align:left;line-height:1}#theme-header.has-normal-width-logo #logo img{width:auto;height:auto;max-width:190px}}@media (max-width:479px){#theme-header.has-normal-width-logo #logo img{max-width:160px;max-height:60px!important}}@media (max-width:991px){#theme-header.mobile-header-default:not(.header-layout-1) #logo{flex-grow:10}}.components{display:flex;align-items:center;justify-content:end}.components>li{position:relative}.components>li.social-icons-item{margin:0}.components>li>a{display:block;position:relative;width:30px;text-align:center;font-size:16px;white-space:nowrap}.components .search-bar form{width:auto;background:rgba(255,255,255,.1);line-height:36px;border-radius:50px;position:relative}.components #search-input{border:0;width:100%;background:0 0;padding:0 35px 0 20px;border-radius:0;font-size:inherit}.components #search-submit{position:absolute;right:0;top:0;width:40px;line-height:inherit;color:#777;background:0 0;font-size:15px;padding:0;border:none}@media (max-width:991px){.logo-container{border-width:0;display:flex;flex-flow:row nowrap;align-items:center;justify-content:space-between}}.mobile-header-components{display:none;z-index:10;height:30px;line-height:30px;flex-wrap:nowrap;flex:1 1 0%}.mobile-header-components .components{float:none;display:flex!important;justify-content:stretch}.mobile-header-components .components li.custom-menu-link{display:inline-block;float:none}.mobile-header-components .components li.custom-menu-link>a{width:20px;padding-bottom:15px}.mobile-header-components [class^=tie-icon-]{font-size:18px;width:20px;height:20px;vertical-align:middle}.mobile-header-components .tie-mobile-menu-icon{font-size:20px}.mobile-header-components .nav-icon{display:inline-block;width:20px;height:2px;background-color:var(--base-color);position:relative;top:-4px}.mobile-header-components .nav-icon:before,.mobile-header-components .nav-icon:after{position:absolute;right:0;background-color:var(--base-color);content:'';display:block;width:100%;height:100%;transform:translateZ(0);backface-visibility:hidden}.mobile-header-components .nav-icon:before{transform:translateY(-7px)}.mobile-header-components .nav-icon:after{transform:translateY(7px)}#mobile-header-components-area_1 .components li.custom-menu-link>a{margin-right:15px}#mobile-header-components-area_2 .components{flex-direction:row-reverse}#mobile-header-components-area_2 .components li.custom-menu-link>a{margin-left:15px}@media (max-width:991px){.logo-container:before,.logo-container:after{height:1px}#tie-body #mobile-container,.mobile-header-components{display:block}}.top-nav{background-color:#fff;position:relative;z-index:10;line-height:40px;border:1px solid rgba(0,0,0,.1);border-width:1px 0;color:var(--base-color);clear:both}.main-nav-below.top-nav-above .top-nav{border-top-width:0}.top-nav a:not(.button):not(:hover){color:var(--base-color)}.topbar-wrapper{display:flex;min-height:40px}.top-nav .tie-alignleft,.top-nav .tie-alignright{flex-grow:1;position:relative}.top-nav.has-breaking-news .tie-alignleft{flex:1 0 100px}.top-nav.has-breaking-news .tie-alignright{flex-grow:0;z-index:1}.topbar-today-date{float:left;padding-right:15px;flex-shrink:0}.top-nav-dark .top-nav{background-color:#2c2e32;color:#ccc}.top-nav-dark .top-nav *{border-color:rgba(255,255,255,.1)}.top-nav-dark .top-nav .breaking a{color:#ccc}.top-nav-dark .top-nav .components>li>a,.top-nav-dark .top-nav .components>li.social-icons-item .social-link:not(:hover) span{color:#ccc}@media (max-width:991px){.topbar-today-date,.theme-header .components{display:none}}.breaking{display:none}.main-nav-wrapper{position:relative;z-index:4}.main-nav{background-color:var(--main-nav-background);color:var(--main-nav-primary-color);position:relative;border:1px solid var(--main-nav-main-border-color);border-width:1px 0}.main-menu-wrapper{position:relative}@media (min-width:992px){#main-nav{z-index:9;line-height:60px}.main-nav-dark{--main-nav-background:#1f2024;--main-nav-secondry-background:rgba(0,0,0,.2);--main-nav-primary-color:var(--brand-color);--main-nav-contrast-primary-color:var(--bright-color);--main-nav-text-color:#fff;--main-nav-secondry-text-color:rgba(225,255,255,.5);--main-nav-main-border-color:rgba(255,255,255,.07);--main-nav-secondry-border-color:rgba(255,255,255,.04)}.main-nav-dark .main-nav{border-width:0}}@media (max-width:991px){#tie-wrapper header#theme-header{box-shadow:none;background:0 0!important}.logo-container{border-width:0;box-shadow:0 3px 7px 0 rgba(0,0,0,.1)}.logo-container{background-color:#fff}.header-layout-3 .main-nav-wrapper{display:none}.main-menu-wrapper .main-menu-wrap{width:100%}}.magazine2 .container-wrapper{border-width:0;padding:0;background-color:transparent;opacity:.99}.magazine2 .share-buttons-top{padding-right:0;padding-left:0}.main-nav-dark .main-nav input{color:#ccc}textarea,input{border:1px solid rgba(0,0,0,.1);color:var(--base-color);font-size:13px;outline:none;padding:10px 12px;line-height:23px;border-radius:2px;max-width:100%;background-color:transparent}textarea,input:not([type=checkbox]):not([type=radio]){appearance:none;outline:none}textarea{width:100%}@media (max-width:767px){input:not([type=submit]),textarea{font-size:16px!important}}.button,[type=submit]{width:auto;position:relative;background-color:var(--tie-buttons-color,var(--brand-color));color:var(--tie-buttons-text,var(--bright-color));border-radius:var(--tie-buttons-radius,2px);border:var(--tie-buttons-border-width,0) solid var(--tie-buttons-border-color,var(--brand-color));padding:10px 25px;margin:0;font-weight:600;font-size:14px;display:inline-block;text-align:center;line-height:21px;text-decoration:none;vertical-align:middle;appearance:none}.post-thumb{position:relative;height:100%;display:block;backface-visibility:hidden;transform:rotate(0)}.post-thumb img{width:100%;display:block}.post-meta{margin:10px 0 8px;font-size:12px;overflow:hidden}.post-meta,.post-meta a:not(:hover){color:#666}.post-meta .meta-item{margin-right:8px;display:inline-block}.post-meta .meta-item.tie-icon:before{padding-right:3px}.post-meta .meta-item.date:before{content:"\f017"}.post-meta .meta-item.meta-comment:before{content:"\f086"}.post-meta .tie-alignright .meta-item:last-child{margin:0!important}@media (max-width:767px){.entry-header .post-meta>span,.entry-header .post-meta>div,.main-content .post-meta>span,.main-content .post-meta>div{float:left}}.warm{color:#f47512}.post-cat-wrap{position:relative;z-index:3;margin-bottom:5px;font-weight:400;font-family:inherit!important;line-height:0;display:block}.post-cat{display:inline-block;background:var(--brand-color);color:var(--bright-color);padding:0 11px;font-size:13px;line-height:2em;margin-right:4px;position:relative;white-space:nowrap;word-wrap:normal;letter-spacing:0;border-radius:4px}.post-cat:first-child:last-child{margin:0}#breadcrumb{margin:50px 0 0}#breadcrumb,#breadcrumb a:not(:hover){color:#666}#breadcrumb .delimiter{margin:0 3px;font-style:normal}.entry-header-outer #breadcrumb{margin:0 0 20px;padding:0}@media (max-width:767px){.single-post #breadcrumb .current,.single-post #breadcrumb em:last-of-type{display:none}}.social-icons-item{float:right;margin-left:6px;position:relative}.social-icons-item .social-link span{color:var(--base-color);line-height:unset}.social-icons-widget .social-icons-item .social-link{width:24px;height:24px;line-height:24px;padding:0;display:block;text-align:center;border-radius:2px}.top-nav .components>li.social-icons-item .social-link:not(:hover) span{color:var(--base-color)}.social-icons-item .facebook-social-icon{background-color:#4080ff!important}.social-icons-item .facebook-social-icon span{color:#4080ff}.social-icons-item .twitter-social-icon{background-color:#000!important}.social-icons-item .twitter-social-icon span{color:#000}.social-icons-item .linkedin-social-icon{background-color:#238cc8!important}.social-icons-item .linkedin-social-icon span{color:#238cc8}.social-icons-item .instagram-social-icon{background-color:#c13584!important}.social-icons-item .instagram-social-icon span{color:#c13584}.social-icons-item .youtube-social-icon{background-color:#ef4e41!important}.social-icons-item .youtube-social-icon span{color:#ef4e41}ul:not(.solid-social-icons) .social-icons-item a:not(:hover){background-color:transparent!important}.solid-social-icons .social-link{background-color:var(--base-color)}.dark-skin .solid-social-icons .social-link{background-color:#27292d;border-color:#27292d}.solid-social-icons .social-link span{color:#fff!important}.entry-header{padding:30px 30px 0;margin-bottom:20px}@media (max-width:991px){.entry-header{padding:20px 20px 0}}@media (max-width:767px){.container-wrapper{padding:20px 15px}}.block-head-8 .the-global-title{position:relative;font-size:15px;margin-bottom:20px;padding-left:20px;min-height:0}.block-head-8 .the-global-title:before{content:"";background:var(--brand-color);height:1em;width:10px;position:absolute;top:50%;transform:translateY(-50%);left:0}.side-aside{position:fixed;top:0;z-index:111;visibility:hidden;width:350px;max-width:100%;height:100%;background:#fff;background-repeat:no-repeat;background-position:center top;background-size:cover;overflow-y:auto}@media (min-width:992px){.side-aside{right:0;transform:translate(350px,0)}.side-aside:not(.slide-sidebar-desktop){display:none}}.dark-skin{--lazyload-loading-color:#161717}.dark-skin{background-color:var(--tie-dark-skin-bg-main,#1f2024);color:#fff}.dark-skin input:not([type=submit]){color:#ccc}.dark-skin a:not(:hover){color:#fff}.dark-skin input:not([type=submit]){border-color:rgba(255,255,255,.1)}.widget-title{position:relative}.widget-title .the-subtitle{font-size:15px;min-height:15px}.widget-title-icon{position:absolute;right:0;top:1px;color:#b9bec3;font-size:15px}.widget-title-icon:before{content:"\f08d"}.post-widget-body{padding-left:125px}.post-widget-body .post-title{font-size:14px;line-height:1.4;margin-bottom:5px}.post-widget-thumbnail{float:left;margin-right:15px;position:relative}.post-widget-thumbnail img.tie-small-image{width:110px}.widget li{padding:6px 0}.widget li:first-child{padding-top:0}.widget li:last-child{padding-bottom:0;border-bottom:0}.widget li:after{clear:both;display:table;content:""}.widget .post-meta{margin:2px 0 0;font-size:11px;line-height:17px}form.search-form{overflow:auto;position:relative;width:100%;margin-top:10px}.search-field{float:left;width:73%;padding:8px 15px}.search-submit[type=submit]{float:right;padding:10px 5px;margin-left:2%;width:25%}.login-widget .widget-title-icon:before{content:"\f023"}.login-widget form input[type=text],.login-widget form input[type=password]{width:100%;float:none;margin-bottom:15px}.login-widget .pass-container{position:relative}.login-widget .pass-container input[type=password]{padding-right:70px}.login-widget .forget-text{position:absolute;right:15px;line-height:45px;top:0;font-size:12px}.login-widget .forget-text:not(:hover){color:#666}.login-widget .rememberme{display:block;margin-bottom:15px}li.widget-post-list{padding:7px 0;position:relative}.social-icons-widget ul{margin:0 -3px}.social-icons-widget .social-icons-item{float:left;margin:3px;border-bottom:0;padding:0}.social-icons-widget .social-icons-item .social-link{width:40px;height:40px;line-height:40px;font-size:18px}@media (max-width:479px){.social-icons-widget .social-icons-item{float:none;display:inline-block}}@media (min-width:992px){.theme-header .logo-row>div{height:auto!important}.header-layout-3 .stream-item-top-wrapper{float:right}}.breaking{float:left;width:100%;display:block!important}.breaking-title{padding:0 10px;display:block;float:left;color:#fff;font-size:12px;position:relative}.breaking-title span{position:relative;z-index:1}.breaking-title span.breaking-icon{display:none}@media (max-width:600px){.breaking-title span.breaking-icon{display:inline-block}.breaking-title .breaking-title-text{display:none}}.breaking-title:before{content:"";background:#f05555;width:100%;height:100%;position:absolute;left:0;top:0;z-index:0}.breaking-news{display:none}#mobile-container{display:none;padding:10px 30px 30px}#mobile-menu{margin-bottom:20px;position:relative;padding-top:15px}#mobile-social-icons{margin-bottom:15px}#mobile-social-icons ul{text-align:center;overflow:hidden}#mobile-social-icons ul .social-icons-item{float:none;display:inline-block}#mobile-social-icons .social-icons-item{margin:0}#mobile-social-icons .social-icons-item .social-link{background:0 0;border:none}#mobile-search .search-form{overflow:hidden;position:relative}#mobile-search .search-form:after{position:absolute;content:"\f002";font-family:'tiefonticon';top:4px;right:10px;line-height:30px;width:30px;font-size:16px;border-radius:50%;text-align:center;color:#fff}#mobile-search .search-field{background-color:rgba(0,0,0,.05);border-color:rgba(255,255,255,.1);color:#fff;width:100%;border-radius:50px;padding:7px 45px 7px 20px}#mobile-search .search-submit{background:0 0;font-size:0;width:35px;height:38px;position:absolute;top:0;right:5px;z-index:1}#mobile-search input::-webkit-input-placeholder{color:rgba(255,255,255,.6)}#mobile-search input::-moz-placeholder{color:rgba(255,255,255,.6)}#mobile-search input:-moz-placeholder{color:rgba(255,255,255,.6)}#mobile-search input:-ms-input-placeholder{color:rgba(255,255,255,.6)}#tie-wrapper:after{position:absolute;z-index:1000;top:-10%;left:-50%;width:0;height:0;background:rgba(0,0,0,.2);content:'';opacity:0}@media (max-width:991px){.side-aside.appear-from-left{left:0;transform:translate(-100%,0)}.side-aside.is-fullwidth{width:100%}}.is-desktop .side-aside .has-custom-scroll{padding:50px 0 0}.side-aside:after{position:absolute;top:0;left:0;width:100%;height:100%;background:rgba(0,0,0,.2);content:'';opacity:1}a.remove{position:absolute;top:0;right:0;display:block;speak:never;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;width:20px;height:20px;display:block;line-height:20px;text-align:center;font-size:15px}a.remove:before{content:"\e117";font-family:'tiefonticon';color:#e74c3c}a.remove.big-btn{width:25px;height:25px;line-height:25px;font-size:22px}a.remove.light-btn:not(:hover):before{color:#fff}.side-aside a.remove{z-index:1;top:15px;left:50%;right:auto;transform:translateX(-50%)}.side-aside a.remove:not(:hover):before{color:#111}.side-aside.dark-skin a.remove:not(:hover):before{color:#fff}.tie-popup a.remove{transform:scale(.2);opacity:0;top:15px;right:15px;z-index:1}.theiaStickySidebar:after{content:"";display:table;clear:both}.side-aside,.has-custom-scroll{overflow-x:hidden;scrollbar-width:thin}.side-aside::-webkit-scrollbar,.has-custom-scroll::-webkit-scrollbar{width:5px}.side-aside::-webkit-scrollbar-track,.has-custom-scroll::-webkit-scrollbar-track{background:0 0}.side-aside::-webkit-scrollbar-thumb,.has-custom-scroll::-webkit-scrollbar-thumb{border-radius:20px;background:rgba(0,0,0,.2)}.dark-skin .has-custom-scroll::-webkit-scrollbar-thumb{background:#000}.tie-popup{position:fixed;z-index:99999;left:0;top:0;height:100%;width:100%;background-color:rgba(0,0,0,.5);display:none;perspective:600px}.tie-popup-container{position:relative;z-index:100;width:90%;max-width:420px;margin:10em auto 0;border-radius:2px;box-shadow:0 0 20px rgba(0,0,0,.2);will-change:transform,opacity;transform:scale(.5);opacity:0}.tie-popup-container .login-submit{padding-top:15px;padding-bottom:15px}.tie-popup-container .container-wrapper{padding:60px;background-color:#fff!important;border-radius:5px}@media (max-width:479px){.tie-popup-container .container-wrapper{padding:30px}}.pop-up-live-search{will-change:transform,opacity;transform:scale(.7);opacity:0}.tie-popup-search-wrap::-webkit-input-placeholder{color:#fff}.tie-popup-search-wrap::-moz-placeholder{color:#fff}.tie-popup-search-wrap:-moz-placeholder{color:#fff}.tie-popup-search-wrap:-ms-input-placeholder{color:#fff}.tie-popup-search-wrap form{position:relative;height:80px;margin-bottom:20px}.popup-search-wrap-inner{position:relative;padding:80px 15px 0;margin:0 auto;max-width:800px}input.tie-popup-search-input{width:100%;height:80px;line-height:80px;background:rgba(0,0,0,.7)!important;font-weight:500;font-size:22px;border:0;padding-right:80px;padding-left:30px;color:#fff;border-radius:5px}button.tie-popup-search-submit{font-size:28px;color:#666;position:absolute;right:5px;top:15px;background:0 0!important}#tie-popup-search-mobile .popup-search-wrap-inner{padding-top:50px}#tie-popup-search-mobile input.tie-popup-search-input{height:50px;line-height:1;padding-left:20px;padding-right:50px}#tie-popup-search-mobile button.tie-popup-search-submit{font-size:16px;top:9px;right:0}.tie-icon-line:before{content:"\e906"}.tie-icon-messenger:before{content:"\f39f"}.tie-icon-facebook:before{content:"\f09a"}.tie-icon-search:before{content:"\f002"}.tie-icon-author:before{content:"\f007"}.tie-icon-home:before{content:"\f015"}.tie-icon-tags:before{content:"\f02c"}.tie-icon-bookmark:before{content:"\f02e"}.tie-icon-print:before{content:"\f02f"}.tie-icon-random:before{content:"\f074"}.tie-icon-phone:before{content:"\f095"}.tie-icon-twitter:before{content:"\e90f"}.tie-icon-envelope:before{content:"\f0e0"}.tie-icon-linkedin:before{content:"\f0e1"}.tie-icon-bolt:before{content:"\f0e7"}.tie-icon-youtube:before{content:"\f16a"}.tie-icon-instagram:before{content:"\f16d"}.tie-icon-skype:before{content:"\f17e"}.tie-icon-reddit:before{content:"\f1a1"}.tie-icon-share:before{content:"\f1e0"}.tie-icon-whatsapp:before{content:"\f232"}.tie-icon-fire:before{content:"\e900"}.entry-header{font-size:45px;line-height:1.2}@media (max-width:767px){.entry-header{font-size:28px}}.entry-header .entry-title{margin-bottom:15px}@media (max-width:767px){.entry-header .entry-title{font-size:28px}}.entry-header .post-cat{margin-bottom:6px}.entry-header .post-meta{overflow:inherit;font-size:12px;margin-top:5px;margin-bottom:0;line-height:24px}.entry-header .post-meta .meta-item{margin-right:12px}.entry-header .post-meta,.entry-header .post-meta a:not(:hover){color:#333}.entry-header .post-meta .meta-author{margin:0}.entry-header .post-meta .meta-author a{font-weight:600}.entry-header .post-meta .author-meta+.date:before{content:"22";color:#ccc;margin:0 3px 0 5px;display:inline-block}.entry-header .post-meta .tie-alignright{display:inline}@media (max-width:767px){.entry-header .post-meta{margin-bottom:-8px}.entry-header .post-meta .tie-alignright{float:none}.entry-header .post-meta .meta-item,.entry-header .post-meta .tie-alignright .meta-item:last-child{margin-bottom:8px!important}.entry-header .post-meta>span,.entry-header .post-meta>div{float:initial!important}.entry-header .post-meta .meta-author a{font-weight:400}.entry-header .meta-author-avatar img{width:20px;height:20px}}.meta-author-avatar img{width:30px;height:30px;margin-right:3px;margin-top:-5px;vertical-align:middle;border-radius:50%}.fullwidth-entry-title{background-color:transparent;margin:30px 0 0;padding:30px 0;border:none;box-shadow:none!important}@media (max-width:991px){.fullwidth-entry-title{margin-top:15px;margin-bottom:15px}}.post-layout-7 .fullwidth-entry-title{text-align:center;margin:30px 0;padding:0}@media (max-width:991px){.post-layout-7 .fullwidth-entry-title{margin:15px 0}}.post-layout-7 .entry-header{padding:0;margin-bottom:0}.post-layout-7 .featured-area{margin-top:-1px}@media (max-width:767px){.post-layout-7 .fullwidth-featured-area-wrapper{padding:0}}.fullwidth-entry-title .tie-alignright{float:none}.featured-area{position:relative;margin-bottom:30px;line-height:1}@media (max-width:767px){.featured-area{margin-bottom:20px}}.post-layout-7 .featured-area{margin-bottom:0}.featured-area img{width:100%}.single-featured-image{position:relative;margin:0;line-height:0}.entry a{color:var(--brand-color)}@media (max-width:767px){.fullwidth-entry-title{padding:20px 15px}}.post-bottom-meta-title{float:left;padding:0 6px;margin:5px 5px 0 0;background:#2c2f34;border:1px solid rgba(0,0,0,.1);border-radius:2px}.post-bottom-meta-title{color:#fff}.post-tags-modern .post-bottom-meta-title{display:none}.share-buttons{padding:18px 28px;line-height:0}@media (max-width:767px){.share-buttons{padding:15px}}@media (min-width:768px){.share-buttons-top{padding-bottom:0}}.share-links a{color:#fff}.share-links{overflow:hidden;position:relative}.share-links .share-btn-icon{font-size:15px}.share-links a{display:inline-block;margin:2px;height:40px;overflow:hidden;position:relative;border-radius:2px;width:40px}.share-links a,.share-links a:before{background-color:#444}.share-links a.large-share-button{width:auto}.share-links a .share-btn-icon{width:40px;height:40px;float:left;display:block;text-align:center;line-height:40px}.share-links a .social-text{border:0 solid rgba(255,255,255,.3);border-left-width:1px;padding-left:15px;height:20px;float:left;margin-top:10px;padding-right:25px;font-size:12px;line-height:20px;font-family:"open sans",sans-serif}.share-title{padding-right:15px;display:inline-block;float:left;line-height:40px;font-size:12px;margin:2px 0}.share-title .tie-icon-share{margin-right:5px;font-size:14px}.icons-text .share-title{line-height:30px}.icons-text .large-share-button{height:30px}.icons-text .large-share-button .social-text{padding-left:6px;padding-right:8px;height:20px;margin-top:5px;line-height:20px;font-size:10px}.icons-text .large-share-button .share-btn-icon{width:30px;height:30px;line-height:30px}.share-links a.facebook-share-btn,.share-links a.facebook-share-btn:before{background:#4080ff}.share-links a.twitter-share-btn,.share-links a.twitter-share-btn:before{background:#000}.share-links a.linkedin-share-btn,.share-links a.linkedin-share-btn:before{background:#238cc8}.share-links a.reddit-share-btn,.share-links a.reddit-share-btn:before{background:#ff4500}.share-links a.skype-share-btn,.share-links a.skype-share-btn:before{background:#00aff0}.share-links a.whatsapp-share-btn,.share-links a.whatsapp-share-btn:before{background:#43d854}.share-links a.line-share-btn,.share-links a.line-share-btn:before{background:#00c300}.share-links a.line-share-btn .tie-icon-line:before{margin:0 -1px}.share-links a.messenger-share-btn,.share-links a.messenger-share-btn:before{background:#0078ff}.share-links a.viber-share-btn,.share-links a.viber-share-btn:before{background:#773ead}.share-links a.email-share-btn,.share-links a.email-share-btn:before{background:#333}@media (max-width:767px){.social-text{display:none}}@media (max-width:479px){.share-title{display:none}}@media (min-width:768px){a.line-share-btn,a.whatsapp-share-btn,a.viber-share-btn{display:none!important}}@media (min-width:768px){a.messenger-mob-share-btn{display:none!important}}@media (max-width:767px){a.messenger-desktop-share-btn{display:none!important}}#related-posts .related-item{position:relative;float:left;width:33.333%;padding:0 15px;margin-bottom:20px}@media (max-width:767px){#related-posts .related-item{padding:0 8px}}#related-posts .related-item .post-thumb{margin-bottom:10px}#related-posts .related-item .post-title{font-size:14px;line-height:19px}#related-posts .related-item .post-meta{margin:4px 0 0}.has-sidebar .site-content #related-posts .related-item:nth-child(3n+1){clear:both}@media (max-width:767px){#related-posts .related-item{width:50%!important;clear:none!important}}#related-posts.has-extra-post .related-item:last-child{clear:none!important;display:none}@media only screen and (min-width:320px) and (max-width:767px){#related-posts.has-extra-post .related-item:last-child{display:block}}#cancel-comment-reply-link{float:right;line-height:18px}#reading-position-indicator{display:block;height:5px;position:fixed;bottom:0;left:0;background:var(--brand-color);box-shadow:0 0 10px rgba(0,136,255,.7);width:0;z-index:9999;max-width:100%}#check-also-box{position:fixed;background-color:#fff;z-index:999;bottom:15px;right:-1px;transform:translatex(100%);width:340px;padding:30px;border:1px solid rgba(0,0,0,.1);border-radius:2px;border-top-right-radius:0;border-bottom-right-radius:0}@media (max-width:991px){#check-also-box{display:none}}#post-extra-info{display:none}:root:root{--brand-color:#e84641;--dark-brand-color:#b6140f;--bright-color:#fff;--base-color:#2c2f34}#reading-position-indicator{box-shadow:0 0 10px rgba(232,70,65,.7)}:root:root{--brand-color:#e84641;--dark-brand-color:#b6140f;--bright-color:#fff;--base-color:#2c2f34}#reading-position-indicator{box-shadow:0 0 10px rgba(232,70,65,.7)}#top-nav{background-color:#25282b}#top-nav *{border-color:rgba(#fff,.08)}#top-nav a:not(:hover),#top-nav .components>li .social-link:not(:hover) span{color:#fff}#top-nav{--tie-buttons-color:#34495e;--tie-buttons-border-color:#34495e;--tie-buttons-text:#fff;--tie-buttons-hover-color:#162b40}#top-nav{color:#aaa}#main-nav{background-color:#e84641}#main-nav{border-width:0}#theme-header #main-nav:not(.fixed-nav){bottom:0}#theme-header:not(.main-nav-boxed) #main-nav{border-right:0 none!important;border-left:0 none!important;border-top:0 none!important}#theme-header:not(.main-nav-boxed) #main-nav{border-right:0 none!important;border-left:0 none!important;border-bottom:0 none!important}.main-nav{--main-nav-primary-color:#34495e;--tie-buttons-color:#34495e;--tie-buttons-border-color:#34495e;--tie-buttons-text:#fff;--tie-buttons-hover-color:#162b40}#main-nav,#main-nav input,#main-nav #search-submit{color:#e8e8e8}#main-nav input::-moz-placeholder{color:#e8e8e8}#main-nav input:-moz-placeholder{color:#e8e8e8}#main-nav input:-ms-input-placeholder{color:#e8e8e8}#main-nav input::-webkit-input-placeholder{color:#e8e8e8}.entry-header{display:block!important}.screen-reader-text{clip:rect(1px,1px,1px,1px);word-wrap:normal!important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;overflow-wrap:normal!important;padding:0;position:absolute!important;width:1px}:root{--swiper-theme-color:#007aff}.jp-carousel-overlay .swiper-container{margin-left:auto;margin-right:auto;position:relative;overflow:hidden;list-style:none;padding:0;z-index:1}.jp-carousel-overlay .swiper-wrapper{position:relative;width:100%;height:100%;z-index:1;display:flex;box-sizing:content-box}.jp-carousel-overlay .swiper-wrapper{transform:translate3d(0px,0,0)}:root{--swiper-navigation-size:44px}.jp-carousel-overlay .swiper-button-prev,.jp-carousel-overlay .swiper-button-next{position:absolute;top:50%;width:calc(var(--swiper-navigation-size)/44*27);height:var(--swiper-navigation-size);margin-top:calc(0px - (var(--swiper-navigation-size)/2));z-index:10;display:flex;align-items:center;justify-content:center;color:var(--swiper-navigation-color,var(--swiper-theme-color))}.jp-carousel-overlay .swiper-button-prev:after,.jp-carousel-overlay .swiper-button-next:after{font-family:swiper-icons;font-size:var(--swiper-navigation-size);text-transform:none!important;letter-spacing:0;text-transform:none;font-variant:initial;line-height:1}.jp-carousel-overlay .swiper-button-prev{left:10px;right:auto}.jp-carousel-overlay .swiper-button-prev:after{content:'prev'}.jp-carousel-overlay .swiper-button-next{right:10px;left:auto}.jp-carousel-overlay .swiper-button-next:after{content:'next'}.jp-carousel-overlay .swiper-pagination{position:absolute;text-align:center;transform:translate3d(0,0,0);z-index:10}:root{--jp-carousel-primary-color:#fff;--jp-carousel-primary-subtle-color:#999;--jp-carousel-bg-color:#000;--jp-carousel-bg-faded-color:#222;--jp-carousel-border-color:#3a3a3a}.jp-carousel-overlay .swiper-button-prev,.jp-carousel-overlay .swiper-button-next{background-image:none}.jp-carousel-wrap *{line-height:inherit}.jp-carousel-wrap.swiper-container{height:auto;width:100vw}.jp-carousel-overlay .swiper-button-prev,.jp-carousel-overlay .swiper-button-next{opacity:.5;height:initial;width:initial;padding:20px 40px;background-image:none}.jp-carousel-overlay .swiper-button-next:after,.jp-carousel-overlay .swiper-button-prev:after{content:none}.jp-carousel-overlay .swiper-button-prev svg,.jp-carousel-overlay .swiper-button-next svg{height:30px;width:28px;background:var(--jp-carousel-bg-color);border-radius:4px}.jp-carousel-overlay{font-family:'Helvetica Neue',sans-serif!important;z-index:2147483647;overflow-x:hidden;overflow-y:auto;direction:ltr;position:fixed;top:0;right:0;bottom:0;left:0;background:var(--jp-carousel-bg-color)}.jp-carousel-overlay *{box-sizing:border-box}.jp-carousel-overlay h2:before,.jp-carousel-overlay h3:before{content:none;display:none}.jp-carousel-overlay .swiper-container .swiper-button-prev{left:0;right:auto}.jp-carousel-overlay .swiper-container .swiper-button-next{right:0;left:auto}.jp-carousel-container{display:grid;grid-template-rows:1fr 64px;height:100%}.jp-carousel-info{display:flex;flex-direction:column;text-align:left!important;-webkit-font-smoothing:subpixel-antialiased!important;z-index:100;background-color:var(--jp-carousel-bg-color);opacity:1}.jp-carousel-info-footer{position:relative;background-color:var(--jp-carousel-bg-color);height:64px;display:flex;align-items:center;justify-content:space-between;width:100vw}.jp-carousel-info-extra{display:none;background-color:var(--jp-carousel-bg-color);padding:35px;width:100vw;border-top:1px solid var(--jp-carousel-bg-faded-color)}.jp-carousel-title-and-caption{margin-bottom:15px}.jp-carousel-photo-info{left:0!important;width:100%!important}.jp-carousel-comments-wrapper{padding:0;width:100%!important;display:none}.jp-carousel-close-hint{letter-spacing:0!important;position:fixed;top:20px;right:30px;padding:10px;text-align:right;width:45px;height:45px;z-index:15;color:var(--jp-carousel-primary-color)}.jp-carousel-close-hint svg{padding:3px 2px;background:var(--jp-carousel-bg-color);border-radius:4px}.jp-carousel-pagination-container{flex:1;margin:0 15px 0 35px}.jp-swiper-pagination,.jp-carousel-pagination{color:var(--jp-carousel-primary-color);font-size:15px;font-weight:400;white-space:nowrap;display:none;position:static!important}.jp-carousel-pagination-container .swiper-pagination{text-align:left;line-height:8px}.jp-carousel-pagination{padding-left:5px}.jp-carousel-info-footer .jp-carousel-photo-title-container{flex-basis:50vw;flex:4;justify-content:center;overflow:hidden;margin:0}.jp-carousel-photo-title,.jp-carousel-photo-caption{background:0 0!important;border:none!important;display:inline-block;font:normal 20px/1.3em 'Helvetica Neue',sans-serif;line-height:normal;letter-spacing:0!important;margin:0 0 10px;padding:0;overflow:hidden;text-shadow:none!important;text-transform:none!important;color:var(--jp-carousel-primary-color)}.jp-carousel-info-footer .jp-carousel-photo-caption{text-align:center;font-size:15px;white-space:nowrap;color:var(--jp-carousel-primary-subtle-color);margin:0;text-overflow:ellipsis}.jp-carousel-photo-title{font-size:32px;margin-bottom:2px}.jp-carousel-photo-description{color:var(--jp-carousel-primary-subtle-color);font-size:16px;margin:25px 0;width:100%}.jp-carousel-photo-description{overflow:hidden;overflow-wrap:break-word}.jp-carousel-caption{font-size:14px;font-weight:400;margin:0}.jp-carousel-image-meta{color:var(--jp-carousel-primary-color);font-size:13px;font:12px/1.4 'Helvetica Neue',sans-serif!important;width:100%;display:none}.jp-carousel-image-meta ul{margin:0!important;padding:0!important;list-style:none!important}a.jp-carousel-image-download{display:inline-block;clear:both;color:var(--jp-carousel-primary-subtle-color);line-height:1;font-weight:400;font-size:14px;text-decoration:none}a.jp-carousel-image-download svg{display:inline-block;vertical-align:middle;margin:0 3px;padding-bottom:2px}.jp-carousel-comments{font:15px/1.7 'Helvetica Neue',sans-serif!important;font-weight:400;background:none transparent;width:100%;bottom:10px;margin-top:20px}#jp-carousel-comment-form{margin:0 0 10px!important;width:100%}textarea#jp-carousel-comment-form-comment-field{background:var(--jp-carousel-bg-faded-color);border:1px solid var(--jp-carousel-border-color);color:var(--jp-carousel-primary-subtle-color);font:16px/1.4 'Helvetica Neue',sans-serif!important;width:100%;padding:10px 10px 5px;margin:0;float:none;height:147px;-webkit-box-shadow:inset 2px 2px 2px rgba(0,0,0,.1);box-shadow:inset 2px 2px 2px rgba(0,0,0,.1);-moz-border-radius:3px;-webkit-border-radius:3px;border-radius:3px;overflow:hidden;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}textarea#jp-carousel-comment-form-comment-field::-webkit-input-placeholder{color:#555}#jp-carousel-loading-overlay{display:none;position:fixed;top:0;bottom:0;left:0;right:0}#jp-carousel-loading-wrapper{display:flex;align-items:center;justify-content:center;height:100vh;width:100vw}#jp-carousel-library-loading,#jp-carousel-library-loading:after{border-radius:50%;width:40px;height:40px}#jp-carousel-library-loading{float:left;margin:22px 0 0 10px;font-size:10px;position:relative;text-indent:-9999em;border-top:8px solid rgba(255,255,255,.2);border-right:8px solid rgba(255,255,255,.2);border-bottom:8px solid rgba(255,255,255,.2);border-left:8px solid var(--jp-carousel-primary-color);-webkit-transform:translateZ(0);-ms-transform:translateZ(0);transform:translateZ(0);-webkit-animation:load8 1.1s infinite linear;animation:load8 1.1s infinite linear}#jp-carousel-comment-form-spinner,#jp-carousel-comment-form-spinner:after{border-radius:50%;width:20px;height:20px}#jp-carousel-comment-form-spinner{display:none;float:left;margin:22px 0 0 10px;font-size:10px;position:absolute;text-indent:-9999em;border-top:4px solid rgba(255,255,255,.2);border-right:4px solid rgba(255,255,255,.2);border-bottom:4px solid rgba(255,255,255,.2);border-left:4px solid var(--jp-carousel-primary-color);-webkit-transform:translateZ(0);-ms-transform:translateZ(0);transform:translateZ(0);-webkit-animation:load8 1.1s infinite linear;animation:load8 1.1s infinite linear;margin:0 auto;top:calc(50% - 15px);left:0;bottom:0;right:0}@-webkit-keyframes load8{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}100%{-webkit-transform:rotate(360deg);transform:rotate(360deg)}}@keyframes load8{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}100%{-webkit-transform:rotate(360deg);transform:rotate(360deg)}}.jp-carousel-info-content-wrapper{max-width:800px;margin:auto}#jp-carousel-comment-form-submit-and-info-wrapper{display:none;overflow:hidden;width:100%}#jp-carousel-comment-form-commenting-as input{background:var(--jp-carousel-bg-color);border:1px solid var(--jp-carousel-border-color);color:var(--jp-carousel-primary-subtle-color);font:16px/1.4 'Helvetica Neue',sans-serif!important;padding:10px;float:left;-webkit-box-shadow:inset 2px 2px 2px rgba(0,0,0,.2);box-shadow:inset 2px 2px 2px rgba(0,0,0,.2);-moz-border-radius:2px;-webkit-border-radius:2px;border-radius:2px;width:285px}#jp-carousel-comment-form-commenting-as fieldset{float:left;border:none;margin:20px 0 0;padding:0;clear:both}#jp-carousel-comment-form-commenting-as label{font:400 13px/1.7 'Helvetica Neue',sans-serif!important;margin:0 20px 3px 0;float:left;width:100px}#jp-carousel-comment-form-button-submit{margin-top:20px;margin-left:auto;display:block;border:solid 1px var(--jp-carousel-primary-color);background:var(--jp-carousel-bg-color);border-radius:3px;padding:8px 16px;font-size:14px;color:var(--jp-carousel-primary-color)}#jp-carousel-comment-form-container{margin-bottom:15px;width:100%;margin-top:20px;color:var(--jp-carousel-primary-subtle-color);position:relative;overflow:hidden}#jp-carousel-comment-post-results{display:none;overflow:auto;width:100%}#jp-carousel-comments-loading{font:400 15px/1.7 'Helvetica Neue',sans-serif!important;display:none;color:var(--jp-carousel-primary-subtle-color);text-align:left;margin-bottom:20px;width:100%;bottom:10px;margin-top:20px}.jp-carousel-photo-icons-container{flex:1;display:block;text-align:right;margin:0 20px 0 30px;white-space:nowrap}.jp-carousel-icon-btn{padding:16px;text-decoration:none;border:none;background:0 0;display:inline-block;height:64px}.jp-carousel-icon{border:none;display:inline-block;line-height:0;font-weight:400;font-style:normal;border-radius:4px;width:31px;padding:4px 3px 3px}.jp-carousel-icon svg{display:inline-block}.jp-carousel-overlay rect{fill:var(--jp-carousel-primary-color)}.jp-carousel-icon .jp-carousel-has-comments-indicator{display:none;font-size:12px;vertical-align:top;margin-left:-16px;line-height:1;padding:2px 4px;border-radius:4px;background:var(--jp-carousel-primary-color);color:var(--jp-carousel-bg-color);font-weight:400;font-family:'Helvetica Neue',sans-serif!important;position:relative}@media only screen and (max-width:760px){.jp-carousel-overlay .swiper-container .swiper-button-next,.jp-carousel-overlay .swiper-container .swiper-button-prev{display:none!important}.jp-carousel-image-meta{float:none!important;width:100%!important;-moz-box-sizing:border-box;-webkit-box-sizing:border-box;box-sizing:border-box;margin-left:0}.jp-carousel-close-hint{font-size:26px!important;position:fixed!important;top:10px;right:10px}.jp-carousel-wrap{background-color:var(--jp-carousel-bg-color)}.jp-carousel-caption{overflow:visible!important}.jp-carousel-info-footer .jp-carousel-photo-title-container{display:none}.jp-carousel-photo-icons-container{margin:0 10px 0 0;white-space:nowrap}.jp-carousel-icon-btn{padding-left:20px}.jp-carousel-pagination{padding-left:5px}.jp-carousel-pagination-container{margin-left:25px}#jp-carousel-comment-form-commenting-as fieldset,#jp-carousel-comment-form-commenting-as input{width:100%;float:none}}
Old El Paso 'turns up' with VCCP in new campaign – adobo Magazine
Spikes Asia 2025
LONDON, UK — This weekend, Old El Paso burst onto laptops, phones and smart TVs across London with its vibrant new “Turn it Up” campaign, designed to amplify the launch of the iconic brand’s Street Vibes range via a bespoke channel mix built with smaller households in mind.
Running until November, Old El Paso’s “Turn It Up” campaign by VCCP is backed by over £1.1 million investment and is live across BVOD, OLV, social and digital – a bespoke plan to reach a younger audience, with less than half of Gen Zs now watching broadcast TV. The campaign hinges on the idea that the buzz and vibrancy of Mexican street food restaurants offer a feast for the senses, that in turn amplifies the eating experience beyond the norm. The brand new, fast-paced creative therefore captures these fun and flavorful Mexican Street Food “vibes,” that the range can unlock any night of the week.
There are over 8.3 million two-person households in the UK, yet surprisingly 75% of those yet to buy into the category are made up of one to two person households. As smaller households are often a younger, pre-family shopper with a taste for adventurous flavors, Old El Paso’s new campaign cleverly taps into the opportunity; research shows younger consumers typically enjoy a wider range of global tastes at home and one in three Gen Z and Millennials are looking to try new things.
Out-of-home street food flavors are also increasingly infiltrating retail, with one in two global consumers seeking products, such as Street Vibes, which are inspired by the street food flavor. Street Vibes is one of Old El Paso’s biggest launches to date, putting street-style soft tacos on the menu in just 20 minutes – with a wide range of soft taco kits, delicious sauces and spice mixes. Centered around the brand’s first ever meal kit for two people, the range is perfect for duos looking to turn up the vibes on a date or mates night at home with two popular street-food inspired flavors: Barbacoa and Al Pastor.
Through the new campaign, Street Vibes will also be unmissable in store. Disruptive in-aisle activations will be live through the autumn, designed to invite new shoppers into the vibrant world of Mexican meals and help retail partners cater to a wider range of people. In addition, the brand will be executing a bumper couponing plan to get the product into as many hands as possible.
Aditi Hilgers, Head of World Foods UK at General Mills , said: “With Street Vibes all about turning flavour, fun and vibes up a notch, we are buzzing to bring a campaign to life that follows suit.
Sponsor
“The creative calls out what makes Street Vibes different from the rest of our much loved, well-known core range. Coupled with the message that Street Vibes is the ticket for ‘turning up’ the flavor on a date or mates night, we’re confident of its massive potential to attract new younger, smaller households into Mexican who have been petitioning us to do something different.“
Credits: CAMPAIGN TITLE: Old El Paso Street VibesCLIENT: Old El PasoADVERTISING AGENCY: VCCPCREATIVE DIRECTOR: Ciara O’MearaCOPYWRITER AND ART DIRECTOR: Hannah Talbut and Joanne BoyleBUSINESS DIRECTOR: Sean KellySENIOR ACCOUNT DIRECTOR: Christina CaillardACCOUNT MANAGER: Holly Stockley PLANNER: Harry Neale AGENCY TV PRODUCER: Max Thomas AGENCY CREATIVE PRODUCER: Rosie Greig DIRECTOR: Claire Norowzian
Back to top button