Campaign SpotlightPress Release

Outreach brings Shin Ramyun along to an extraordinary Nepali adventure

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KATHMANDU, NEPAL — Creative agency Outreach Nepal has launched a new advertising campaign for Shin Ramyun, the popular instant noodle brand from South Korea’s Nongshim. The young team at Outreach has developed a concept highlighting the experiential side of Shin Ramyun, accompanied by the beautiful landscapes Nepal has to offer.

The campaign features a vlog-style video where a group of friends explore Nepal’s stunning mountains, with Shin Ramyun adding flavor to their adventure. This narrative highlights the product’s quality and connects emotionally with viewers, inspiring them to seek their own adventures with Shin Ramyun.

This fresh approach to advertising in Nepal demonstrates Outreach’s dedication to pushing boundaries and creating memorable experiences for consumers.

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