KATHMANDU, NEPAL — In celebration of World Children’s Day, Outreach, an agency group based in Kathmandu, has launched an impactful campaign, “Today’s Child. Tomorrow’s Nation.” This initiative highlights the critical role of proper nutrition in shaping a brighter future for the nation, advocating for simple, locally available, and nutritious food choices as the cornerstone of healthy childhoods. The campaign emphasizes that the foundation of a nation’s sustainable growth lies in the well-being of its children. Outreach promotes the idea that the right nutrition today leads to a stronger tomorrow, spotlighting traditional, nutrient-rich, and locally accessible options like homemade daal, corn, beans, and vegetables. These simple yet powerful food habits, rooted in local traditions, are key to building a resilient and healthy future generation.
A message from the founder
“We believe that awareness is the key to change,” said Ujaya Shakya, Founder of Outreach. “Through #ORNKnowledge, we have spent years fostering a culture of learning and knowledge-sharing in advertising and marketing. This campaign represents a natural extension of our commitment — not just to build brands but to build a better society.”
“We wanted to use our platform and experience as a communication agency to address one of the most fundamental challenges — ensuring that children receive the right nutrition. Campaigns like these remind us why we do what we do: to bring people closer to solutions that are often right in front of them but need to be communicated effectively,” Ujaya added. “Our goal is to bring attention to the simple solutions that are often overlooked in our pursuit of health and progress. Locally available, traditional foods such as daal, beans, and vegetables are not only accessible but also packed with nutrients essential for childhood development. Awareness about these options can transform lives.”
The power of #ORNKnowledge
“Our leadership team at the agency felt strongly that our work should also nurture our people, our nation, and our shared environment. This idea reflects that belief. It’s a small step towards creating a larger impact because the well-being of children is the foundation of any nation’s success.”
#ORNKnowledge, a platform by Outreach, is dedicated to sharing insights and best practices in advertising. This campaign represents a step further, leveraging Outreach’s expertise in communication to advocate for social good.
The creative approach
Kanishka Dasgupta, the creative mind behind this campaign, sees immense power in traditional home-cooked meals and local ingredients. He believes that reviving the wisdom of our ancestors, embedded in simple and nutritious food habits, can create profound change. He kept his visuals clean and his captions direct, using a monochrome background to highlight colorful ingredients, capturing the audience’s attention.
Internationally acclaimed and award-winning advertising and creative director Karpat Polat commended the campaign for its insightful and heartfelt approach. He noted the effectiveness of the tagline and praised Outreach and #ORNKnowledge’s dedication to meaningful, socially conscious initiatives. Polat emphasized that campaigns like this not only raise awareness but are pivotal in building a stronger foundation for the future of any nation.
Outreach has been a pioneer in blending marketing expertise with social advocacy for over two decades. This campaign is another example of their dedication to supporting causes that transcend borders, raise awareness, and inspire social change for a better future.
Join the movement
Celebrate the power of nutrition rooted in tradition and help build a stronger nation, one meal at a time. Together, let’s ensure that today’s children grow into tomorrow’s leaders.
