Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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MindNation aims to normalize therapy with World Mental Health Day campaign
MANILA, PHILIPPINES — Seeking mental health support has always been taboo in Philippine society. In fact, based on data from…
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Happiness Saigon introduces Carlsberg in Vietnam by rewarding correct pronunciation with free beer
HO CHI MINH, VIETNAM — Carlsberg is one of the leading brewing companies in the world today. This year they…
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Colgate puts the spotlight on a young man’s bright smile in the face of adversity in moving film by Red Fuse
KUALA LUMPUR, MALAYSIA — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new brand film…
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The Philippines’ first 3D billboard ad, SEAOIL gives us the VIP treatment, and football goes beyond sight in this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Every customer gets the celebrity treatment in SEAOIL’s new campaign by GIGIL
MANILA, PHILIPPINES — The key to great service is treating each and every customer like they’re a VIP, and that’s…
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Posterscope and Pepperfry partner up to launch India’s first ‘memevertisement’ on OOH with dentsu India
MUMBAI, INDIA — Media agency Posterscope India has launched its latest OOH (out-of-home) campaign for online furniture company Pepperfry. Titled “A…
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Glico Philippines celebrates Pocky Day on 11.11 with the Heart-to-Heart TikTok Challenge
MANILA, PHILIPPINES — Glico Philippines, Inc. is celebrating Pocky day (11.11) this November 11 with a new TikTok challenge that…
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Maya spearheads innovative outdoor marketing in the Philippines with first 3D LED billboard ad
MANILA, PHILIPPINES — All-in-one banking app, Maya, has unveiled one of the first 3D billboard ads in the Philippines. Located…
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Stashfin and Havas Worldwide bring unique superpowers to consumers in awareness-building spot
MUMBAI, INDIA – Stashfin, a leading fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin…
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Association of Mutual Funds in India unveils spot with Wunderman Thompson Mumbai on India’s growth story
MUMBAI, INDIA — Association of Mutual Funds in India (AMFI) launched its next leg of mutual fund investor education campaign…
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Guinness celebrates the power of football fandom with ‘Brothers’ by AMV BBDO
LONDON, UK – The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of…
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India’s first AI-powered rapper ‘BotHard’ joins Realme MTV Hustle 2.0 in search for the newest rap sensation
MUMBAI, INDIA – As Realme MTV Hustle 2.0 continues its epic quest for India’s newest rap sensation, youth entertainment leader MTV…
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Google Cloud India honors India’s problem solvers with new campaign by Kinnect
MUMBAI, INDIA – As part of its flagship event Cloud Next 22, Google Cloud unveiled its new brand film “Hum…
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