Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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McDonald’s teams up with Ralph Kaminski to honor restaurant patrons in new campaign by DDB Warsaw
WARSAW, POLAND — In the first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment…
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Ocado customers turn into talking fruits and vegetables in ‘Food for Thought’ by St. Luke’s
LONDON, UK – The world’s largest online supermarket, Ocado, has launched a playful customer-centric campaign that passes the mic over…
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Bacon and &Co. craft a socially awkward (but hilarious) spot for Costa Coffee on life’s ‘big little mistakes’
COPENHAGEN, DENMARK – We all know the feeling of an unpleasant inner monologue after making a public fool of ourselves.…
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Avon launches ‘Normal For Me’ campaign, marks 30th year in its crusade against breast cancer
MANILA, PHILIPPINES — One in eight women will develop breast cancer in their lifetime. In 2019, Filipina women were even…
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This week’s best ads: KFC’s answer to overthinking, Mastercard’s tribute to black-owned businesses, and Sassa Gurl butts heads with ‘kontrabidas’
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Greene King launches first-ever craft beers by paying homage to centuries of heritage with House337
LONDON, UK — Creative collective House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head…
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WhiteGrey Positive teams up with Sheldrick Wildlife Trust to protect the African elephant with data
SYDNEY, AUSTRALIA — Mammoth is whiteGREY Positive’s (wG+) newest innovation for the Sheldrick Wildlife Trust (SWT), making data the latest…
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Mastercard partners with Black Panter: Wakanda Forever to celebrate Black women-owned businesses
NEW YORK, USA — Mastercard, global pioneer in payment innovation and technology, announced its collaboration with Marvel Studios’ Black Panther:…
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Colgate pledges recyclable toothpaste tube design with Red Fuse-crafted campaign starring ‘Colley’
HONG KONG — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new campaign entitled “Share…
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Ebay shares new ‘World of Passions’ story by Dude with football and film at its heart
MILAN, ITALY — In the latest chapter in the creative campaign “Inspired by an eBay Story,” “World of Passions” transported…
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Check in on your furry pets with Perromart’s Belly Rub Cancer Check-Up by BBDO Singapore
SINGAPORE – Breast cancer is relentless in its warpath, and it does not just afflict us humans – dogs can…
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Ncell captures how technology can amplify loving moments during Dashain
NEPAL — Mobile service provider Ncell has launched a Dashain film conceptualized by ADA/Sun/Outreach and director Abin Bho, urging people…
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Heineken launches cross-genre, cross-culture campaign ‘Refresh Your Music’ with The Chainsmokers
MANILA, PHILIPPINES — Encouraging music lovers to explore different genres and immerse themselves in a refreshing new experience, Dutch multinational…
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