Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Meta brings the magic in Filipinos to life
MANILA, PHILIPPINES — Technology Meta has launched a new integrated campaign that announces and reinforces the brand as the parent…
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Leo Burnett and McDonald’s launch ‘Fries Claims’ to fight fry theft and reimburse fans
LONDON, UK — McDonald’s, with the aim to serve justice and free fries as it launched the world’s first fictitious…
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LaFourmi releases Fearless, a new Puma world brand film
PARIS, FRANCE — On the eve of the biggest sporting event of the year, sports brand PUMA is returning with…
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Frontline workers are encouraged to feel their feelings in this ad by McCann Health
LONDON, UK — The number of frontline workers seeking help with potentially suicidal thoughts has increased by over 70% in…
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Grana Padano is ‘Made in Italy’ and it shows in this international campaign directed by Oscar-winner Giuseppe Tornatore
MILAN, ITALY — Creative agency Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of…
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River Island inspires shoppers to ‘make the most of the moment’ this autumn
LONDON, UK — High street fashion retailer River Island is launching its autumn/winter collection for 2022 with its first TV…
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With the Double Big Mac, moments spent with McDonald’s last longer and are even more special
JAKARTA, INDONESIA — Big Mac is the world’s most iconic burger, and the Double Big Mac, its biggest version yet,…
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Aunt Helga is back with her ‘bonkers’ personality and tech expertise in Ionos’ latest spot
LONDON, UK — Aunt Helga, the UK’s favorite Teutonic tech wizard, is returning in a new brand positioning campaign for…
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Levi’s inspires consumers to love their jeans for decades in next iteration of ‘Buy Better, Wear Longer’
MANILA, PHILIPPINES — American clothing company Levi’s has launched the next iteration of its “Buy Better, Wear Longer” campaign which…
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Our recent campaign favorites underline the power of human touch, the value of queer history, and the dangers of conventional beauty
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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75 years of second hand fashion walk down the runway in Oxfam’s latest spot by Prettybird and Dentsu Creative
LONDON, UK — Hybrid production company PRETTYBIRD has launched a new fashion campaign for Oxfam as part of a global…
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Albert Einstein travels to modern-day Britain to talk about smarter energy choices with Smart Energy GB
LONDON, UK — Non-profit organization Smart Energy GB has launched an integrated campaign that shows how a smart meter can…
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Trust Bank launches in Singapore with a campaign that introduces ‘a digital bank for the everyday us’
SINGAPORE — WPP creative company Superunion has partnered with Standard Chartered Bank and FairPrice Group to launch Trust Bank, the…
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