Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Hendrick’s documents the quest for the world’s most unique cucumbers in campaign film
SINGAPORE — Hendrick’s continues its thirst-quenching global summer campaign, Refreshing Encounters, by revealing to the world its expedition to uncover the…
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McDonald’s Australia launches brand and recruitment campaign ‘Mates Make it Macca’s’ by Akcelo
SYDNEY, AUSTRALIA — To help recruit new crew for restaurants across the nation, fast-food brand McDonald’s Australia has launched an…
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Clemenger BBDO Sydney brings the magic out of the phone in new spot for TABtouch
MELBOURNE, AUSTRALIA — Online sports betting platform TABtouch has released a new campaign, bringing to life the excitement of the…
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Tune Protect cements creative partnership with TBWA\Malaysia with mascot T.P. The Thumb
KUALA LUMPUR, MALAYSIA — Tune Protect, Malaysia’s progressive mobile-first digital lifestyle insurer, has awarded creative agency TBWA\Malaysia its creative business…
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Dandy makes every house the World Cup headquarters with new spot for Telecentro
BUENOS AIRES, ARGENTINA — Dandy, an independent communication studio that specializes in digital, design and advertising, presents the mega campaign…
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Dole Sunshine Company prints out ‘Malnutrition Labels’ with fruit ink to educate consumers on poor snacking
LONDON, UK — Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC),…
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From business people to families, Mash depicts exactly why ‘Happy folks choose Oaks’ with top-tier creatives
MELBOURNE, AUSTRALIA — Hotel company Oaks Hotels, Resorts & Suites has launched a new brand communications platform “Happy folks choose…
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Even a robot feels the power of human connection in Touch’s 30th anniversary film by BBH Singapore
SINGAPORE — Singaporean charity TOUCH Community Services has released a heartwarming film about the power of the human touch, produced…
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Vodafone Ireland commits to reliable connectivity with a very relevant and human spot by Grey London
LONDON, UK — Mobile phone network and broadband provider Vodafone Ireland and creative agency Grey London have created a new…
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Rajnigandha celebrates the long and beautiful legacy of creating the perfect pan masala experience
NEW DELHI, INDIA — Rajnigandha, India’s leading mouth freshener brand from DS Group, recently launched a new campaign that emphasizes…
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Dentsu Creative India shows what a smart washing machine really looks like with Panasonic Life Solutions
MUMBAI, INDIA — With the entire world switching to smarter technologies, it is time for the process of washing clothes…
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Reliance Jewels’ latest collection honors grace and glory with cinematic tribute by Scarecrow M&C Saatchi
MUMBAI, INDIA — India is a land of many tales. Every year, diamond and gold designer Reliance Jewels captures the…
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The Times of India celebrates Durga Puja with the emotional connection of relationships far away
MUMBAI, INDIA — Indian English-language daily newspaper and digital news media The Times of India (TOI) has launched a special…
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